Research On The Innovation And Development Of College Ideological And Political Education In The Age Of All Media

The advent of the all-media era has provided people with a variety of ways to obtain information and a variety of interactive communication channels,and has had an important impact on all aspects of people's lives.At the same time,the characteristics of integration,sharing,virtuality,and openness of all-media communication have always affected and changed the learning and lifestyle of college students.This not only poses greater challenges to the innovative development of ideological and political education in universities in the new era,but also provides new opportunities and directions for the innovative development of ideological and political education in universities.Therefore,ideological and political educators in colleges and universities must realize that in order to maintain the vitality of ideological and political education in colleges and universities,they must fully recognize the opportunities and challenges they face,work hard to adapt to the full media,actively use the full media,and continuously promote the ideological and political education in colleges and universities.Innovative development,and always adhere to the innovative development of ideological and political education in colleges and universities at any time.This article is divided into four aspects to comprehensively and thoroughly explain the innovative development of ideological and political education in colleges and universities in the era of all media.First,on the basis of grasping the relevant theories of the innovative development of ideological and political education in colleges and universities,the basic content,basic characteristics and development trends of omnimedia are explored,and the connotation and characteristics of innovative development of ideological and political education in colleges and universities are analyzed in depth.At the same time,the relationship between the two was further explained.Secondly,based on the characteristics of the all-media and the innovative development of ideological and political education in colleges and universities to meet the new requirements of the era of all-media,objectively analyze the opportunities and challenges facing the development of ideological and political education in all-media era.Thirdly,according to the technical difficulties of the wholemedia and the practical application difficulties in the development of ideological and political education in colleges and universities,the specific bottlenecks and the main factors that restrict the development of ideological and political education in colleges and universities are analyzed.Finally,it analyzes the path of how to realize the innovative development of ideological and political education in colleges and universities in the era of total media.In the era of the all-media,if the ideological and political education in colleges and universities is to develop innovatively,it must cultivate the media literacy of the subject and object of education,optimize the carrier of ideological and political education,enrich the content of ideological and political education,and improve the working mechanism of ideological and political education in colleges.