Study On Marketing Strategy Of Hunan Chenxi Kaipeng Sports Co., Ltd.

In 2018,China's sports training market reached 50 billion yuan,with more than 10 million children and adolescents participating in sports training every year,still in a blue ocean.In the next decade,the sports training industry is expected to maintain rapid growth.However,due to the low threshold of the industry,the large number of industry entrants and the increasingly fierce competition situation,it is of great strategic significance and practical value for a large number of practitioners,especially professional sports training institutions,to seize the opportunities,face the challenges,further expand market share and achieve sustainable development.Through the bench-marking research on the strategic operation and marketing strategy of Hunan Chenxi KaiPeng sports management company,this paper analyzes the industrial ecology and internal and external economic factors that the company is facing,and puts forward the systematic strategy and the re optimization of marketing plan.First of all,by using pest and Porter's five force model,this paper makes a comprehensive analysis and interpretation of the company's internal and external environment,and points out that although the Youth Fencing Training Project,a characteristic project in the sports training industry,is in a rapid development period,it also faces cruel market competition and operational risks.Through the SWOT analysis tool,the opportunities,threats,advantages and disadvantages of the project are analyzed in depth.At the same time,the company's relatively short boards in marketing,human resources,technical resources and financial resources are objectively analyzed.Then,through the STP strategic analysis,the more accurate target group positioning and differential positioning are determined.Furthermore,this paper constructs the 7PS strategy and other aspects The futu re marketing optimization strategy and micro marketing plan of Hunan Chenxi KaiPeng Sports Management Co.,Ltd.Finally,according to the content of the strategic framework,the key points and measures of step-by-step implementation are detailed,and the corresponding organizational structure,management system,human resources and corporate culture are put forward.This paper puts forward a three-dimensional and multi-dimensional systematic plan for the strategy and marketing of Hunan Chenxi KaiPeng sports management company from the macro level,as well as the middle and micro level,which is of great significance for its brand promotion and sustainable development,and also provides reflection and reference for the competitors in the industry.