Research On The Strategy Of Customer Satisfaction Promotion Of R Headhunting Company

Founded in 2008,R Company’s primary business is middle and senior talent intermediary,headhunting,human resource management,etc.As one of the earliest Japanese headhunting companies established in Suzhou.Since its establishment the company has served more than 1,000 customers with professional services and accumulated a talent database of more than 100,000 people.The company takes Japanese enterprises invested in China as the main customers,and serves customer groups covering high-quality Chinese private enterprises,European and American enterprises,Taiwan-funded enterprises and other high-quality enterprise customers.R Company’s customers cover a wide range of industries,including industrial,fastmoving consumer goods,life sciences,Internet,real estate,finance,and other industries.Under the background of rapid changes in the market environment,the emergence of emerging Internet information communication technologies and means,and the farreaching impact of COVID-19 epidemic,in order to maintain business growth and longterm development,R companies must make fundamental adjustments and optimizations in service content,service quality,and service processes to improve the company’s core competitiveness.Reading and studying much Chinese and foreign literatures,the author found that the ACSI customer satisfaction index model has an apparent reference and practical effect for measuring and evaluating customer satisfaction.According to the ACSI customer satisfaction index model,this paper preliminarily concludes that the perceived service quality and perceived service value of R companies need to be improved through interviews.Moreover,there is a particular gap between customer perception and expectations,affecting the company’s customer satisfaction to some extent.Secondly,the influence relationship between each influencing factor on customer satisfaction is obtained through the empirical analysis of the various influencing factors affecting customer satisfaction.In addition,scientific and implementable improvement solutions are put forward in a targeted manner.The analysis concluded that the three influencing factors of R company’s high-end talent development ability and reserve ability,service professionalism,and service content have a more significant impact on the company’s customer satisfaction.Therefore,combined with the actual situation of the company,the talent development and reserve,service professionalism,and service content improvement for talents will be expected to improve the service quality of R company,which can improve R company customer satisfaction.