Research On Improving The Transaction Structure Of F Preschool Education Institutions Through Customer Relationship Management Innovation

It is estimated that the market size of preschool education industry will reach 1,183.2 billion yuan in 2020,showing a huge market prospect.Generally speaking,the characteristics of preschool education industry are as follows: the overall scale of the industry is large,the modes are diversified,the track is differentiated,and the competition within each track is homogenized and serious.The competition pattern shows the characteristics of too many brands,high cost,small scale and thin profit.It results in entrepreneurs barely gain profit and fortune freedom.Taking F institution as an example,this paper analyzes the operating difficulties of early childhood education facilities.Headquartered in Denver,Colorado,the company has brand teaching centers in over 40 countries and more than 400 teaching centers.Entering 2019,the number of franchisees of F agency has shrunk sharply,and the number of national central outlets has shrunk to 32.F organization chose to operate quality education children training courses in CBD business circle and adopted the franchization mode.It causes prompt expansion,but in the transaction structure of F institution,the overall cost of the buyer and the seller does not reduce the total cost,instead only transfers between the buyer and the seller.Specifically,it transfers the cost of the buyer to the seller.Finally F institution faces a dilemma of bigger scale and higher cost with lower profit.Through research,this paper suggests that,the innovation of customer relationship management(CRM)can change the transaction costs of both parties,so as to reduce the cost of training institutions and improve the efficiency of training institutions' enrollment.In terms of the object of CRM,it can be divided into potential customer relationship management,current customer relationship management,and graduated customer relationship management;In terms of the method innovation of customer relationship management,it can be divided into customer experience design,CRM system combining artificial intelligence and big data technology,customer value reverse customization.As the role of CRM,it can enhance the cognitive value of customers,reduce the refund rate,improve the renewal rate,expand the free flow of organizations and the conversion rate of new students.Therefore,customer relationship management is not only a way for training institutions to reduce expenditure,but also an important solution for physical stores to gain new sources.It can improve the flow rate,conversion rate,repurchase rate and other three factors in the performance source of the organization,and the cost is far less than the traditional way of market expansion.