A Training Company Customer Relationship Management Promotion Strategy Research

In recent years,in the recruitment work of A discipline training company,it is difficult to recruit students,renew classes and lose more students.Although the number of customers increases,customer relationship management lags behind,rapidly losing customers,which has A negative impact and caused A rapid decline in corporate profits.Based on this,this paper synthesizes the characteristics of theory and practice,refers to a large number of relevant literature to carry out research,analyzes the current situation of customer relationship management of a training company,finds out the existing problems of customer relationship management,analyzes from the perspective of customer relationship management,and formulates the corresponding improvement scheme and safeguard measures,which plays a good reference role.The research work is summarized as follows:According to the research results,pricing structure,teaching service level,business type,complaint frequency,repeat purchase,recommendation behavior,marketing activity participation,cross purchase and future intention are selected as the evaluation indexes of customer relationship of A Training Company.According to the analytic hierarchy process and fuzzy comprehensive evaluation,the performance of CUSTOMER relationship management of A Training Company is good under the current informatization background.Only 67% of the evaluators think that the satisfaction is excellent,while 2% of the evaluators think that the satisfaction is poor,accounting for 0.429.Only 63% of the respondents thought loyalty was excellent,and loyalty accounted for 0.397.Although 68% of the evaluators consider the business value perception of Company A as excellent,6% of the evaluators consider the value perception of company A as poor.Therefore,in order to improve the current situation of CRM,A training company needs to analyze the current problems,attach importance to and strengthen its own advantages,and strive to develop optimization strategies to improve the current situation of CRM,so as to improve customer loyalty,satisfaction and customer value perception.Further analysis found that,under the background of informatization of A training company customer management service system to improve,service concept and service content are to be optimized,customer satisfaction is low,small number of loyal customers,the problem such as information management lags behind,thus company established with the help of information technology tools to improve the customer relationship management system,customer classification drawn up big data fusion technology marketing,improving customer management strategy of informatization management level,and from aspects of the system of organization,personnel,information technology guarantee for customer relationship management work.