Research On The Influence Of "Internet Celebrities" On College Students' Values

In 1994,China formally accessed the Internet,and the network developed rapidly in the field of communication.As a new thing in the development of network,the "Internet Red Man" appeared."Network Red Man" refers to the individuals or groups who become popular on the Internet because of certain characteristics or specific events.In recent years,the influence of "internet celebrities" has been increasing.College students have a large number of Internet users and are in an important stage of value formation.They are vulnerable to the influence of "internet celebrities"."Network Red Man" has both positive and negative effects on college students' values.Based on the survey data,this paper concludes that the influence of "Internet Red Man" on College Students' values is mainly reflected in six aspects: political participation,outlook on life,moral evaluation criteria,aesthetics,career choice and consumption.The reason why "Internet Red Man" has an impact on College Students' values is mainly due to the following mentality of some college students,the unstable ideals and beliefs of a few college students and the emptiness of some college students' spiritual culture,the lack of correct guidance to hot spots in Colleges and universities,the misleading values of college students by some "Internet Red" distorted ideas,and the promotion of individual network media.Brutal growth,inadequate supervision of the regulatory authorities and the platform itself,these reasons make the "internet celebrity" have an impact on the values of College students.In view of the influence and reasons of "network red man" on college students' values,we can deal with the influence of "network red man" on College Students' values from the following aspects.First,take advantage of the positive energy to educate people.Second,keep pace with the times and strengthen ideological and political education in Colleges and universities.Thirdly,the network media should have a sense of social responsibility.Fourthly,we should strengthen supervision and purify the cyberspace for the survival of "Net Red".Through the above measures,we can give full play to the positive role of the positive "network red man" and weaken the negative impact of the negative "network red man" on college students' values.