Gansu Telecom 4G Business Services Market Research Report

The rapid growth in information technology and the rapid progress of China's economy context,China's communications industry has achieved outstanding results,particularly in the current mobile communications industry.Thirty years ago the phone by entering China,become a symbol of luxury and status,and to this day three years later,there were more than 12 million mobile phone users,the smartphone market in full swing.Traditional voice communication and SMS MMS business income is declining,with the use of mobile Internet traffic based new business share of total income increased year by year.Mobile communications industry through analog mobile communications,GSM2G and long-term accumulation of 3Q in 2013 China's Ministry finally issued 4G licenses to three telecom operators,now has marked the transition to the fourth generation mobile communication era(4G).Key 4G technology has matured,technical support data services market provides ample space for the new era of the main features of 4G services for high-speed,when the festival,international,business property for such users to create more high-quality 4G services.At the same time,the introduction of 4G services,government efficiency,business revolutionize information technology and other aspects.Therefore,the future of the three operators competing 4G in 4G communications market will get even more intense competition will face re-divided,for the Gansu Branch of China Telecom Corporation Limited(hereinafter referred to as Gansu Telecom),the choice of competitive strategy,marketing formulate policies,has become critical issues.This study scientifically rigorous market research,from Gansu 4G communications market customers 4G services on cognition,analyzes Gansu Telecom companies face in the market,Gansu Telecom's current user configuration,user demand for the company's business Gansu Telecom and evaluation of Gansu Telecom and the future development of 4G customer expectations Gansu Telecom case.Using the classic marketing theory 4P survey results analysis,the Chinese telecommunications company in the business of products,tariffs,channels,promotions and other aspects of the problems,then the use of SWOT analysis tools,combined with the actual situation of Gansu telecommunications company,to analyze the Gansu 4G telecommunications company operating in the strengths and weaknesses,opportunities and challenges.Most details of 4G services based on the future development of the company's development strategy put forward scientific and specific marketing strategies.I hope this study will make Gansu Telecom Company has improved significantly and improve the future of 4G services on the market.