On The Operation And Development Of Outboard Market For R Exhibition Company In Beijing

The exhibition industry,having strong driving capacity,has already become the most important industry among modern service industry after several years' development.The exhibitions,which provide a platform of negotiating deals and external exchanging ideas and cooperation for the exporting companies,have greatly played a vital role in the expansion of international market by exporters.Beijing R Exhibitions is the branch of a large international exhibition industry company named R Exhibitions Group.Globally,R Exhibitions Group has hundreds of international events in dozens of countries.By offering exporting exhibition services for Chinese manufacturers and suppliers,directing enterprises how to select an exhibition,Beijing R Exhibitions provides exhibiting planning and suggestions throughout the exhibiting process from the perspective of exhibiting companies.Beijing R Exhibitions,as a professional exhibiting company,has business across the Middle East,Asia-Pacific,America,Europe and Africa.As a professional information and workflow solution provider,R's business information covers energy,hardware,gardening,labor insurance,security protection and B2B services.R's exhibitions,seminars,forums and conferences serve over 40 industry sectors.Regarding exhibitions and business activities as important parts of corporate marketing mix,Beijing R Exhibitions strategically analyze how they can work efficiently in marketing promotion.While planning and operating exporting events,R Exhibitions will pay attention to operational elements such as industry factors,market factors,management factors and financial factors as well as strategic focus.Consolidating current customers relationships,exploring new development opportunity and promoting sales by agency are R's specific ways in exporting events operation.Beijing R Exhibitions makes overall client survey before launching a new exhibition,so as to ensure that each exhibition will properly meet the demands of local market and provide a specialized platform for the industries involved.R Exhibitions leverages the full force of the traditional market of Europe and America,and strives to introduce its advanced exhibition concepts and operation to India,Turkey and other emerging markets by establishing subsidiaries or joint ventures,or operating capitals and acquiring local exhibitions.Modern exhibitions have developed rapidly with large size and scale,obvious profession and differentiation,multifunction and personalized trends.As for exporting exhibitions,domestic manufactures should make overall consideration on marketing mix,carefully select the exhibition that can make the most impact,pay attention to aim location,make huge efforts to advertising and capture and trace the desires at the show scene.Beijing R Exhibitions thinks exhibition is an important component in business marketing because it has big space selectivity,highly centralized information,diverse marketing methods,effective marketing activities and high-quality customers.Using exhibition network both domestically and internationally,Beijing R Exhibitions offers more exhibiting chances,more economic development trends,more advanced exchange media for exhibitors,and brings a wide range of professional audiences and makes them negotiate deals with more professional buyers.Beijing R Exhibitions pays attention to the innovation in marketing idea,theme,scheme and content,puts emphasis on exhibiting personnel training as well as developmental environment,relies on networked marketing channel and adopts many means of marketing.While in exporting exhibition,R Exhibitions advises enterprises should have a clear goal and consider many factors as hosting time,targeting market,whether their products meet market demands and fee standards,so as to choose a proper exhibition.In exporting operation,R Exhibitions not only offers exhibitors services,which include contract signing,booth selection,providing booth payment invoice,but also assists with the work of visa and invitation letters,goods transportation,online catalogue,booth construction and exhibit badge instruction and show reminder.The practical work for organizing exporting exhibitions consists of three phases,which includes pre-exhibition preparation,exhibition activities and post-exhibition activities.Through unique invitation plan of targeting buyers,Beijing R Exhibitions locks its targets on decision-makers,demand-designers and influential businessmen,which enhance its insights for clients,and increasingly seeks new exploring ways to offer better services for targeting clients.R Exhibitions provides many promotion chances to ensure its booth exposure rate.Meanwhile,it offers value-added schemas,which includes issuing news release,making exhibition catalogue introduction,sending clients exhibition notices,negotiating with clients,website promotion,sending messages and media interview through network marketing.Though Beijing R Exhibitions,as a branch of international exhibition group,gets success in exporting exhibiting markets,it still has shortcomings and rooms for improvement.In order to promote further development in the future,R should take further consideration to the depth and width of exhibiting service,pay attention to the difficulties of emerging markets,strengthen cooperation among industry association,and focus on personnel training.