The Research On Cruise Industry Competitiveness Of Xiamen

Cruise has become one of the fastest growing industries.It has important sense to for regional economic.Right now,Xiamen is committed to building international shipping centre of southeast China,and cruise industry is one of the import parts.Facing fierce competition from domestic and international market,Xiamen has to explore how to seize opportunities and develop in the competition.In this thesis I adopt national competitive advantage of American academic Michael Porter,and analyses the competition of Xiamen cruise industry through production factors,demand conditions,enterprise strategy,structure and industry competition,related and support industries,opportunities and government.The thesis analyses the advantages and disadvantages of Xiamen cruise industry by compare with Shanghai,Tianjin,Guangzhou and Sanya.Besides,this thesis choose four classical port cities,which includes Miami,Singapore,Barcelona and Hong Kong in the world to study and analyses their successful operation mode and managerial experience.In the last,this thesis put forward some proposals to realize the strategy of development.According to analysis,Xiamen cruise industry has competitive edges and some disadvantages.For example,Xiamen has some advantages on natural resources,infrastructure and tourism,great progress has been made in Xiamen economic development,and having got a lot of policy support and industry development opportunity from the government.But on the other hand,there are also some shortcomings.For example,the economic scale of Xiamen and its tourist source hinterland is small,which determines insufficient demand and funds.Compared with other provinces and cities,Xiamen is weak in technology,research and top-level talent training.In the end,this paper proposes several aspects of specific implementation proposals.They are expanding the chain of cruise industry,perfecting the policy package of cruise industry,promoting social,cultural and ecological effects.