Study On The Influence Of Dual Network Embeddedness,Market Orientation On Entrepreneurial Performance

With the continuous development of the economy and the continuous advancement of the global economic integration process,the economy and trade of all countries are closely linked.Under the background of globalization,entrepreneurial activities continue to develop in the direction of international entrepreneurship.Research in the field of international entrepreneurship has also received increasing attention and has also yielded rich research results.International entrepreneurial performance is an important indicator of the effectiveness of companies in international entrepreneurial activities,and it is also a widely used dependent variable in international entrepreneurial research.With the development of economy,enterprises must not only face fierce external competition and complex turbulent environment,but also must solve their own lack of resources.In the process of development,enterprises need to integrate various resources to improve corporate performance.In the process of international entrepreneurship,companies do not rely solely on their own resources to achieve survival and development,but need to integrate resources in international activities to improve international entrepreneurial performance.In the process of international entrepreneurship,It has become an important way for enterprises to acquire resources through network embeddedness to improve international entrepreneurial performance.market orientation which guides companies can help companies to respond better to the market.Different types of market-oriented companies adopt different types of activities,which will have different effects on the relationship between network embeddedness and international entrepreneurial performance.In this paper,through the literature review,the relevant theories of network embeddedness,market orientation and international entrepreneurial performance are deeply studied.The theoretical framework is preliminarily formed,and dimensions of the dual network embeddedness,market orientation and international entrepreneurial performance are defined.This paper divides dual network embeddedness intorelational embeddedness and structural embeddedness;market orientation is divided into responsive market orientation and proactive market orientation;international entrepreneurial performance is divided into financial performance and non-financial performance.It also discusses the relationship among dual network embeddedness(including two dimensions of relational embeddedness and structural embeddedness),market orientation(including responsive market orientation and proactive market orientation),and international entrepreneurial performance(including financial performance and non-financial performance).It also discusses the role of market orientation in the process of dual network embeddedness on the influence of international entrepreneurial performance,which put forward assumptions,and established a theoretical model.In addition,this paper obtains research data by issuing survey questionnaires,and collates and analyzes the data.The SPSS analysis software was used for reliability analysis,validity analysis,correlation analysis and regression analysis.The assumptions and models proposed in the paper were verified.The following conclusions were drawn: The relational embeddedness and structural embeddedness in dual network embeddedness to international entrepreneurial performance has a positive effect;responsive market orientation and proactive market orientation in market orientation have a positive impact on international entrepreneurial performance;responsive market orientation has a significant positive adjustment effect between the relationship of relational embeddedness and international entrepreneurial performance;reactive market orientation negatively adjusts the relationship between structural embeddedness and international entrepreneurial performance and this effect is not significant;proactive market orientation negatively adjusts the relationship between relational embeddedness and international entrepreneurial performance and the influence is not significant,and the proactive market orientation has no adjustment effect between the relationship of structural embeddedness and international entrepreneurial performance.Finally,according to the research situation,the deficiencies in the research of thispaper and the future research direction are put forward.