The Impact Of Entrepreneurial Orientation On International Entrepreneurial Performance

In the context of the trend of global economic integration,economic,technological and cultural exchanges between countries and regions are becoming more frequent and comprehensive.New things brought about by new knowledge and new technologies are springing up,and the international market has become more diverse.Uncertainty,however,for enterprises,the competition is more intense,and survival and development in the international market are increasingly challenged.Under such circumstances,the field of internationalization has received more and more attention from scholars.Performance as a key variable to measure the success of a company,the impact of performance factors and the study of the impact mechanism has become a top priority.The importance of entrepreneurial orientation to corporate performance has been widely recognized by the academic community.Although the current relationship between the two has yielded many results,the conclusions of the study have not been fully unified.The main reason is the intermediate path between entrepreneurial orientation and international entrepreneurial performance.The current research focuses on the influence of a single intermediary variable on entrepreneurial orientation and international entrepreneurial performance,while the impact of multiple mediator variables is relatively rare.This paper absorbs the latest achievements of entrepreneurial orientation and international entrepreneurial performance research and introduces two variables: opportunity identification and exploratory innovation.Based on the data compilation and research of 241 valid questionnaires,this paper explores the relationship between entrepreneurial orientation and international entrepreneurial performance.First of all,this paper lays the theoretical foundation of this paper through a large number of readings on entrepreneurial orientation,opportunity identification,exploratory innovation and international entrepreneurial performance related literature.In the process of collating and in-depth study of various variables,we gradually formed the basic research framework of this paper,and determined the connotation and dimension of entrepreneurial orientation,opportunity identification,exploratory innovation and international entrepreneurial performance.This paper divides entrepreneurial orientation into three dimensions: innovation,risk-taking and forward-looking;divides opportunity identification into opportunity identification feasibility and opportunity to identify profitability;and divides international entrepreneurial performance into financial performance and non-financial performance.In the analysis,the relationship between entrepreneurial orientation and international entrepreneurial performance and the path of influence are explored.Four hypotheses between entrepreneurial orientation,opportunity identification,exploratory innovation and international entrepreneurial performance are proposed,and the research model of this paper is established.Secondly,this paper collects the data needed by the empirical research through the survey research method of the questionnaire.The data was processed and tested by SPSS and AMOS software,and the four hypotheses proposed by the structural equation were further verified,including the direct influence of entrepreneurial orientation on international entrepreneurial performance;the role of opportunity identification in entrepreneurial orientation and international entrepreneurial performance;The role of exploratory innovation in entrepreneurial orientation and international entrepreneurial performance;the role of opportunity identification and exploratory innovation in entrepreneurial orientation and international entrepreneurial performance.Finally,the paper summarizes the research results and proposes a future research direction.The conclusions of the study are as follows: First,entrepreneurial orientation has a positive impact on international entrepreneurial performance;second,opportunity identification has an intermediary role between entrepreneurial orientation and international entrepreneurial performance;third,exploratory innovation is between entrepreneurial orientation and international entrepreneurial performance.Acting as an intermediary;fourth,opportunity identification and exploratory innovation play a continuous intermediary role between entrepreneurial orientation and international entrepreneurial performance.The research directions for the future include: for subsequent academic research,it is possible to conduct empirical investigations on international start-ups in other countries,and to conduct empirical investigations on enterprises established for more than 6 years.The empirical results are compared with this paper to see if the model of this paper is Both apply;in addition to the two mediator variables selected in this paper,we conduct in-depth research on other important mediator variables to explore whether other variables play a continuous intermediary role between entrepreneurial orientation and international entrepreneurial performance.This paper explores the impact of entrepreneurial orientation on international entrepreneurial performance,in addition to enriching the academic research on the influence of multiple mediators between the two,supplementing the relevant research in the field of entrepreneurship,and providing international entrepreneurial activities of Chinese international entrepreneurs with valuable reference.