Study On The Impact Of Entrepreneurial Orientation And Learning Orientation On Opportunity Development And International Entrepreneurial Performance

With the continuous development and evolution of globalization,scholars have more and more studies on international entrepreneurship,the scope of the studies is expanding,and into a number of different perspectives,the richness is also increasing.The process of international entrepreneurship is restricted and influenced by a lot of factors,and it is a complex and lengthy process.As an important variable in the research,international entrepreneurial performance is a key factor to measure whether a company is successful in the process of international entrepreneurship.In the process of looking for the independent variables that influence the performance of international entrepreneurship,this paper starts with the definition of international entrepreneurship and finds out two factors.First of all,Mc Dougall & Oviatt(2000)has suggested that international entrepreneurship is a combination of innovativeness,proactiveness,risk-taking behavior across borders.Lumpkin and Dess(1996)put forward the concept of entrepreneurial orientation,and suggested that entrepreneurial orientation includes three dimensions of innovativeness,proactiveness and risk-taking.Entrepreneurial orientation concept was derived from the entrepreneurial strategic posture.Through continuous studies,scholars found that entrepreneurial orientation,learning orientation,market orientation were closely related with the enterprise resources,and affect the use of resources based on the enterprise and the enterprise's competitive advantage.On the other hand,this paper analyzes the factors affecting the international entrepreneurship from the perspective of the process of international entrepreneurship.Enterprises in the process of international entrepreneurship need a variety of resources and opportunities,and these can be helpful for the enterprises expand the competitive advantage to enter the international market.Combining with these two factors,the paper will study the influence mechanism of entrepreneurial orientation and opportunity development,the mediating effect of learning orientation between entrepreneurial orientation and opportunity development,and the influence of entrepreneurial orientation,learning orientation and international entrepreneurial performance.The paper is started with the main attributes of international entrepreneurship,and study on the influence from the strategic tendency of enterprise to the opportunities.The first step of this study is from organizing related literature,and analyzing the existing studies on entrepreneurial orientation,learning orientation,opportunity development and international entrepreneurial performance.And then the paper summarizes the current research on the relationship between these variables,and defines each variable's connotation,divides the dimensions and puts forward the theoretical model of basic research.On this basis,we put forward the hypotheses and make our empirical study.Based on the hypotheses,we collect data by questionnaire and select sample for empirical analysis.We use SPSS 21.0 to examine the reliability and validity of the data and make the correlation analysis and regression analysis to verify the hypotheses,and finally summarize the empirical results and put forward suggestions and prospects.