Research On Optimization Of Incentive System For JZ Pharmaceutical Salesmen

Under the general environment of the development of the pharmaceutical industry in China,the competition in the pharmaceutical market has become increasingly fierce.Strengthening market sales has become an important means for improving the performance of the pharmaceutical market.Since the establishment of JZ Pharmaceuticals,the pharmaceutical sales market has continued to expand,and there have also been more and more company sales and sales personnel.The ensuing sales force management and incentive issues have become an important issue for the company's further development.This article takes JZ Pharmaceutical as a typical case,uses relevant incentive theories,analyzes the current situation of incentives for JZ Pharmaceutical sales personnel,and uses questionnaires,case studies and other methods to conduct an in-depth investigation of the satisfaction level of sales personnel.The investigation found that the company is selling.There are deficiencies in the provision of learning and training opportunities,reasonable salary structure,and ambiguous career planning.Finally,in response to the problems existing in the incentives of JZ Pharmaceutical sales personnel,combined with the actual development of the company,the incentives for JZ Pharmaceutical sales personnel are incentivized.The system is optimized for design.The research results have enriched the incentive research theory to a certain extent.The relevant incentive strategies are conducive to improving the satisfaction and work enthusiasm of JZ Pharmaceutical sales personnel,and have certain reference value for the pharmaceutical industry to formulate sales personnel incentive policies.