Study On The Development Of The Strategic Management Of Entrepreneurial SMEs

Under the current economic environment,entrepreneurial SMEs are generally facing more fierce market competition,and have also put forward higher requirements for their own core competitiveness and operational management capabilities.The development strategy of small and medium-sized enterprises has an important influence on its long-term business development.Formulating a scientific development strategic plan and establishing a sound development strategic management system can effectively protect the healthy development of small and medium enterprises.As entrepreneurial SMEs are in the early stage of development and entrepreneurship development,business development is relatively rapid.If companies lack a clear development strategy plan for their own business development,and they do not establish a sound development strategy management system,they will face more outstanding problems..From this perspective,the development of entrepreneurial SMEs requires the development of a comprehensive development strategy management system,which can also provide timely solutions to some of the problems that arise in the development of entrepreneurial SMEs.Strategic management mechanism to promote the development of entrepreneurial SMEs.Under this background,entrepreneurial SMEs need to pay active attention to the development of strategic management,strengthen the development of strategic management measures,and have a good understanding of the core connotations of modern enterprise development strategic management.This article takes A company as an example,carries on the thorough research to A company's development strategic management situation.Firstly,based on the SWOT analysis,it is concluded that company A has the advantages of relying on ports,complete business system,and healthy financial position in its business development.It also has disadvantages such as weak core competitiveness,lack of scientific management and management awareness,and weak anti-risk capability.Faced with challenges such as the rapid development of cross-border e-commerce business and the growth in the demand for third-party port logistics,as well as market competition in the same industry and the impact of possible business risks.Secondly,through the interview investigation case analysis,it is pointed out that there is a lack of precise development strategy concept,lack of long-term business strategy goals,lack of pragmatic marketing implementation strategies,lack of strong core business and lack of a sound risk management mechanism in the development of company A.Other issues.Finally,by using related theories such as enhanced strategy and diversification strategy,combined with the company A's own situation,it is necessary to adopt a precise development strategy concept,formulate long-term development strategy goals,prepare a pragmatic marketing implementation strategy,and strengthen the company's core business Improving the company's risk management mechanism and other five measures.