Mode Choice Behavior For Excursion Between Cities

In recent years,highly developed CRH and private cars brought people more options in excursion between cities and fell down the market share of intercity bus.This paper,under conjoint analysis,focus on the behavior of mode choice among CRH,bus and driving for excursion between cities with an example of people in Zhejiang province,figure out the market share of these three kinds of transportation method,and discover the characteristics of market segment.Study showed that CRH had obvious competitive advantage in cost,time and comfort with weight factor of 41.3%,35.4% and 23.3%.In the distance of 100 to 300 kilometers,the most popular pattern will be " ? 60 plus one-hour-driving plus second-class seat of CRH".When the fare of CRH comes to three times of bus,the market share will roughly tend to be equal.