Research On The Satisfaction Of Tourist Consumption Behavior Of Chinese Tourists In Chiang Mai,Thailand

The Rapid development of international economic integration and the rapid development of modern tourism.Transportation have been developed to facilitate people that make people travelling comfortably,therefore,tourism has become a part of human society that using the travelling to find the new experiences which different from their places or environments.Travelling to relax from exhausted working and the growth of the Chinese economy that stimulate many Chinese people choose to travel abroad.According to the news of statistics of the main tourist groups in Thailand,it is seen that "Chinese tourists" are major tourists or groups in Thailand.Today,in the streets,we will see Chinese tourists everywhere in Thailand even the various attractions around the city.Thailand is one of the countries where Chinese tourists are interested visiting.The cause of Chinese tourists to Thailand continuously that from the movie "Lost in Thailand" which very famous in China.More than that,the result of Chinese filmmaking in Chiang Mai where shown in the movie.Chiang Mai is famous of beautiful natural attractions and unique culture that attract Chinese tourists are coming to Chiang Mai and increasing in every year.Not just only travelling,but nowadays,some Chinese are looking for opportunities to do business in Thailand and some Chinese tourists are looking for opportunities to live in Chiang Mai.Therefore,the study The Satisfaction of consumption behavior of Chinese tourists visiting Chiang Mai is a study to meet the needs of Chinese tourists in the future and improve,also to be develop Chiang Mai in the defective for the satisfaction of Chinese tourists who will come in next time.The researcher distributed questionnaires and interviewed Chinese tourists in Chiang Mai.The questionnaire will be divided into 4 parts.The interviews will randomly interview some Chinese tourists who visit Chiang Mai from various tourist attractions in Chiang Mai.Then,the information obtained from the interview and the examination will be analyzed,processed and summarized to find ways to develop tourism in Chiang Mai and meet the needs of Chinese tourists.The results from the questionnaire and the interviews can be seen that the most of tourists coming to Chiang Mai are young people and groups of self-traveling.The attractive places that inspire them to come to Chiang Mai are the natural attractions,archaeological site including to foods and drinks.For the result,it's surveyed of spending of Chinese tourists in various parts in Chiang Mai,such as,the cost of accommodation,buying souvenirs and other expenses for tourism.It can be seen that the consumption or purchasing power of Chinese tourists is moderate to high.At the same time,the satisfaction of Chinese tourists in the service of Chiang Mai,In terms of tourist attractions and accommodation.It is standardized,comfortable and clean that Chinese tourists are quite satisfied in this segment.In parts of travel expense,such as,Foods,tourist attractions,accommodation and other expenses.They still have a high level of satisfaction.Even in the public relations section of Chiang Mai tourism,although there are some of the defective.However,the satisfaction of Chinese tourists still be quite good.The survey and inquiries of Chinese tourists have contributed to the development of Chiang Mai tourism to meet the demand and to help Chinese tourists for the next times.