Study On The Development Strategy For Company XAT

In this thesis,the author studies on XAT company,the nature of its business to give priority to with trade trading company.main business.machinery and electronics equipment.auto parts and components of technology research and development.technical services.machinery and equipment and parts manufacturing and sales.domestic general trade.import and export of goods.etc.This type of enterprise in our country is numerous.its development plan also has various kinds of problems.The purpose of this study is to find out the position of XAT company in the market and explore more development ideas.Based on XAT company as the research object,in the thorough analysis XAT company external environment and internal environment.on the basis of SWOT analysis.Boston matrix analysis.qualitative analysis and quantitative analysis.confirmed the XAT company development strategic target.and from the overall development strategy and concrete comprehensive planning the strategy of the development of the XAT overall strategy and specific strategies for the future development of the company.further improve the enterprise system and governance structure.optimize the organization structure.cultivate advanced enterprise culture.strengthen human resources training.increase company informatization construction.establish a sound performance evaluation system.Etc.to build the XAT company strategic implementation safeguard measures.to guide the XAT company strategy implementation.Through the research of this paper.we hope that we can provide a clear development strategy plan for the enterprise.and also provide reference for other related enterprises.Quantitative prediction must be based on XAT company data.the establishment of mathematical model.by using mathematical model to calculate the numerical method of a kind of main business in this paper.the quantitative analysis based on 2015-2018 XAT company profit as the main data sources,to estimate the XAT 2025 linear equation of the company's main business profit.Qualitative analysis and quantitative analysis should be unified.complement each other,qualitative analysis is the basic premise of quantitative analysis.no qualitative quantitative is a blind,in this article.through the management,expert opinion,estimates of sales personnel.group discussion.four methods and qualitative forecast average as the final result.SWOT analysis generally belongs to a kind of comprehensive analysis.this article through analyzing XAT company is closely related to the main internal strengths.weaknesses and external opportunities and threats.Etc.through the investigation list,and according to the matrix situation.and then use the thought of system analysis.the various factors match analysis.draw the suitable development strategies.Plans.and safeguard measures.Through the strategic combination of the company,the development strategy of the company is determined as cost leading strategy,product centralization strategy and expanding sales area.By XAT company main business for the Boston matrix analysis.a complex enterprise behavior with two important indicators.the company's business is divided into cash cow business.star business.business and thin dog four types of business,with the analysis of the four relatively simple to deal with complex strategic issues.Help XAT determine which businesses are suitable for investment,which products to operate to gain profits.and identify which products to exclude from the business portfolio so that the business portfolio can achieve the best results.Boston matrix based on two objective standard to evaluate a business activity in the interests of the Boston matrix has the advantage of simple and clear,can make the enterprise under the premise of limited resources.reasonable arrangement of products combination,harvest or give up shrinking products.increase investment in more development prospects of the product.