The Research Of Competitiveness Of Citrus Industrial In Guangdong Province

Citrus industry in Guangdong province after the reform and opening up the rapid development, to realize the peasants’ income, agricultural efficiency and increasing the rich rural, agricultural products quality has played a constructive role. Citrus industry is currently one of the pillar industries of agriculture in Guangdong province, citrus planting area and yield are increased year by year, citrus planting area expands unceasingly. But as the country citrus producing scale expands unceasingly, increasingly serious phenomenon of homogeneity, market competition is increasingly intensified, the competitive advantage of citrus industry in Guangdong province gradually reduced. Citrus industry in Guangdong province after the reform and opening up the rapid development, to realize the peasants’ income, agricultural efficiency and increasing the rich rural, agricultural products quality has played a constructive role. Citrus industry is currently one of the pillar industries of agriculture in Guangdong province, citrus planting area and yield are increased year by year, citrus planting area expands unceasingly. But as the country citrus producing scale expands unceasingly, increasingly serious phenomenon of homogeneity, market competition is increasingly intensified, the competitive advantage of citrus industry in Guangdong province gradually reduced..Research results in this article, through learning from domestic and foreign agricultural products competitiveness, according to the theory of competitive advantage and comparative advantage theory as the theoretical basis, comprehensive using macro and micro, empirical and qualitative analysis method, the influence factors of citrus industry competitiveness in Guangdong province and carry out specific analysis on the status.Research from the citrus industry in Guangdong province production factor endowments,social demand, investment in science and technology, the management main body,government management behavior, using the comparative advantage index, determination and analysis of the current state citrus industry competitiveness of Guangdong province.Borrow the porter diamond model, from the six elements of citrus industry competitiveness analysis of Guangdong province. Through the analysis of citrus industry competitiveness evaluation index system, the citrus industry in Guangdong province has comprehensive advantages and gradually enhanced, but there are unreasonable varieties structure, lowdegree of intensive organization, short industrial chain, the conclusion of such problems as imperfect service system. To solve these problems, the author put forward by optimizing the layout of citrus variety structure, improve its degree of farmer organization, enhancing the added value of the citrus citrus industry, sound social service system, etc. Some countermeasures and Suggestions. strategy.