Researches Of Team Creativity Influencing Mainstream And Newstream Innovation Performance

High standard of mainstream and newstream innovation performance is the key to sustaining competitive advantage,team creativity as the basis of enterprise innovation activities,which has gradually become the research focus on the factors of innovation performance of enterprises,but the mechanism of the impact has not been systematically discussed,as well as how to use this impact to enhance mainstream and newstream innovation performance.Therefore,this paper makes a systematic study of various methods,to deeply study of team creativity influence on mainstream and newstream innovation performance mechanism and path,focusing on the following researches:Firstly,through the domestic and foreign related literature and theoretical research of team creativity theory,enterprise innovation and innovation performance of mainstream and newstream,this paper defines the conceptual connotation and characteristics of the relevant variables in this study.On this basis,team creativity is divided into two dimensions:conventional and unconventional team creativity.And analyzed the expression of conventional team creativity and unconventional team creativity at their process stage and results stage.Put forward the double helix model of team creativity promoting the mainstream and newstream innovation performance.Finally,through literature research and induction summary built the influence relation theory model.On the basis of theoretical model research and learn from the domestic and foreign existing variable measurement scale,combined with expert advice to develop the initial measurement scale of related constructs.And then use the Likert5 component table method to prepare the scale questionnaire.By testing the valid questionnaire with the fractional sample extraction techniques,to modify and verify the scales.The test results show that the measurement scale developed in this paper has good reliability and validity.Secondly,through the large-scale questionnaires,quantitatively empirical test the influence relationship between team creativity and mainstream/newstream innovation performance by the integrated using of descriptive statistical analysis,correlation analysis,collinearity analysis,multiple regression analysis and structural equation model and other methods,combined with the literature research of the test results for analysis and discussion.Empirical research shows that:conventional team creativity is positively related to mainstream innovation performance at both two stages,the results stage is negatively related to newstream innovation performance;unconventional team creativity is positively related to newstream innovation performance at both two stages,the results stage is negatively related to mainstream innovation performance;the process stage of conventional team creativity plays partial intermediary role in influencing mainstream innovation performance and complete intermediary role in influencing newstream innovation performance by the results stage;the process stage of unconventional team creativity plays partial intermediary role in influencing newstream innovation performance and complete intermediary role in influencing mainstream innovation performance by the results stage.Thirdly,according to the final path results of influence,further use of the method of verifying case analysis to respectively support the paths of conventional team creativity impact on mainstream and newstream innovative performance,as well as the paths of unconventional team creativity.Finally,make a comprehensive approach to the methods and strategies of promoting mainstream and newstream innovation performance in the perspective of team creativity:according to the market environment and strategic orientation,playing team creativity's role in promoting;constructing a reasonable balance system of team creativity;establishing an improvement mechanism of mainstream and newstream innovative performance.In conclusion,this paper had deepened the theories of team creativity,as well as mainstream and newstream innovative performance.Systematically analyzes the role of team creativity in mainstream and newstream innovation performance.The conclusions can provide a certain guiding role for enterprises to cultivate their mainstream and newsteam innovation performance improvement mode by take advantage of team creativity.