Research On The Development Of Apple Industry In Luochuan County, Shaanxi

Apple industry is the leading industry in Luochuan county,Shaanxi province.The natural condition of Luochuan county is superior,the apple produced has big and colourful,fine and crisp sweet,endure and store up,pollution-free wait for a characteristic.Through nearly 70 years of continuous development,it has gradually become the pillar industry and characteristic industry in the agricultural development of Luochuan county.However,in the process of the development of Luochuan county apple industry,there are still some problems,such as frequent natural disasters in flowering,seasonal labor shortage,small role of professional fruit farmers' cooperatives,standardized production level of apples to be strengthened,and imperfect public service system.Therefore,in-depth study and analysis of the development of the apple industry in Luochuan county,to give full play to the advantages of the development of the apple industry in Luochuan county,and then promote the development of the apple industry in Luochuan county has very important significance.Through consulting relevant literature,fully understand the development status of the apple industry at home and abroad,the use of SWOT analysis of the internal and external environment of the apple industry in this county assessment and analysis,the Luochuan county apple industry in natural geography,transportation,fruit,brand and technology these five aspects have advantages;There are opportunities in the following four aspects: national agricultural policy orientation,special line construction of Shaanxi fruit brand,development of science and technology agriculture and diversification of consumer market.However,in the development of apple industry in Luochuan county,there are also disadvantages such as low mechanization level,poor risk resistance,backward development of processing supporting industry,imperfect marketing system and unprominent brand effect,as well as risks brought by food security crisis,difficulties in land transfer,deterioration of ecological environment and increase of green barriers.Finally,based on the Luochuan apple future market demand,in view of the problems existing in the development of industry,put forward to raise the level of deep processing and expand foreign markets,improve the corresponding mechanism in order to improve the labor input,standardize production to ensure the quality of the fruit,establish and improve the service system so as to promote industry development,to do a good job of marketing to drive brand sales,and improve the level of deep processing and expand overseas markets obtain some countermeasures and Suggestions.