The Operating Behavior Of The Organic Apple Farmer Household

Organic agriculture is a kind of sustainable development of agricultural production system, it has less polluted environment, no ecological balance destruction, and provides health and safe agricultural products. Because of its significant ecological,economical,social effective, people are becoming to realize and accept. In order to survive and develop in the world market, apple, as one of China's major advantageous of agricultural products, must establish agricultural production and management system which should comply with the production standard of world agriculture and accepted by consumers , it means we should develop our organic apple, and then, break"green barriers".Government grasps the market changes from the macro side and makes various institutional arrangements to guide the direction of agricultural industry, but, the Farmer is the final executor, it is the determinant of the organic agriculture system's construction that whether they choose organic planting system and their operation behaviors are reasonable or not . Based on above recognition and judgment, this article takes organic apple's production of Luochuan County in Shaanxi Province as an example, use spot investigation to obtain first-hand information, after sorting and analyzing the information, base on the farmers who has not adopted organic planting system face the internal and external environment right now, through the Binary Logistic regression model to analyze the factors which may significantly affect the will of organic operation. On the basis of analysis of operation will, the paper analyzes internal and external environment of organic apple operations through the C-D production function, and then, research the factors'which affect the farmers'operating behavior and the corresponding impact significance. The main conclusions as following:(1)At present, ordinary farmers maintain a low cognitive degree towards organic apple. Their choice is significantly affected by factors like will of production expansion, devotion of work force, market of apples, and support from government, etc.(2)The farmers who have started organic planting system choose organic planting passively for the leading and corresponding preferential policy of the government. Their variety of choice is also simplex. Among the investments in the organic apple production and operation, the leading one is in labor force. Compared with ordinary planting, the investment which grows most heavily is interest expense. In marketing, organic apple in Luochuan have to circulate in the bottom-end of the market because they have not been authenticated by the certificate authority of organic products. Furthermore, due to the asymmetry of market information, farmers undertake the time, place and price of marketing passively with a low ability of negotiation.(3)Factors affecting the operation of organic apples are both from the internal family and external conditions. Among them, the investment of work force is correlated negatively with fertilizer investment, which indicates that organic apple operation is still labor intensive with an unreasonable fertilization. In addition, in the transition of organic apple, its economic benefits are lower than ordinary apple. However, its environmental benefits are obviously higher due to its limited variety and quantity of fertilizer and pesticide in planting.Based on the detailed analysis and conclusions of the operation of organic apple farmers, the following suggestions are offered: enhancing the propaganda of organic apple and leading the farmers to change their traditional concepts; integrating the planting scale and realizing the unified prevention and governance of organic planting and scale economy; regulating agricultural commodity market and supplying reliable and stable agricultural commodities; broadening the financing channels and solving farmers'worries about expanded reproduction; organizing training in production and management and enhancing information communication; perfecting organic production market and heightening consumers'recognition ability; establishing brand awareness and cultivating marketing talents.