Research On Rural E-commerce And Increase Of Peasants' Income

With the deepening of Chinese rural economic system reform,especially the strategic structural adjustment facing agricultural development.As a whole,the trend of agricultural industrialization,industrialization,and rural urbanization has become increasingly apparent.In this process,the rapid increase in the income of farmers and the change in the structure of the source of income of farmers have led to the diversification of the social structure of rural members and the income and living standards of rural residents have also become hierarchical.Rural e-commerce plays an irreplaceable role in promoting rural financial measures for increasing farmers' income.At present,with the rapid development of economic globalization,the process of information globalization is accelerating and electronic commerce is rapidly and irreversibly changing our lives all the time.As an important part of modern e-commerce,rural e-commerce is an effective way to promote the optimization of rural industrial structure,the prosperity of the real economy and the increase of farmers' income.In 2016,Shaoxing City achieved a total retail sales of 31.826 billion yuan,a year-on-year increase of 35.18%.The province's share accounted for 3.09%,residents' network spending totaled 36.839 billion yuan,a year-on-year increase of 27.56%,and the province accounted for 7.01%.There are 42 new e-commerce professional villages in the city.The newly-increased city of Ganzhou is a provincial-level e-commerce demonstration counties(cities and districts).The online textile city and Jiaqing Village of Huangze Town of Zhangzhou City were respectively rated as the top 10 e-commerce professional market enterprises and Top 10 e-commerce professional villages in the province.Under this,what are the positive effects of e-commerce in rural Shaoxing on farmers' income and what obstacles to development? How should we use rural e-commerce to increase farmers' income? These are questions that are worth exploring and are also the focus of this paper.In this paper,through collecting data and researching methods,combined with theoretical analysis and practical application,taking Shaoxing City as an example,the issue of rural e-commerce and farmers' income increase will be discussed.This study starts with the introduction of the concept of rural e-commerce development,analyzes the relationship between rural e-commerce and farmers' income,and discusses the existing obstacles.Finally,it designs how to use rural e-commerce to increase farmers' income.It aims to contribute to the development of e-commerce in rural areas and the promotion of farmers' income through the above analysis.This study mainly includes six parts.The content of each part is as follows:The first part is an introduction,mainly for the introduction of this study.This paper introduces the background of the problems proposed in this study,summarizes the significance of the research,and summarizes the domestic and foreign scholars' researches,gives an overview of the research's ideas and methods,and proposes innovations and deficiencies in this research.The second part is the theoretical review and analysis of related theories.Based on the theory of rural e-commerce development,rural financial market theory and imperfectly competitive market theory,the theory of rural e-commerce development was introduced.At the same time,from the relationship between rural e-commerce and economic development,the relationship between rural television and peasants' collection,and the mechanism of rural e-commerce and peasants' income increase as the starting point,analyzing the relationship between rural e-commerce and peasants' income increase;The third part is to analyze the current situation of increasing income of farmers,including the history and basic characteristics of farmers' income growth,the basic situation of farmers' income growth,and the problems existing in the development of farmers' income,and analyze the status of rural e-commerce development,including the basic situation of rural e-commerce and the problems existing in the development of rural e-commerce.The fourth part is an empirical analysis.Taking Shaoxing as an example,the contribution of rural e-commerce to farmers' income increase is explored through indicator selection,data source description,and empirical analysis.At the same time,it is difficult to build a rural e-commerce hardware platform and rural e-commerce logistics is lacking.The analysis of the barriers to the development of rural e-commerce is based on four mechanisms:effective mechanisms,storage difficulty of agricultural products,and lack of systematic training and promotion of rural e-commerce;The fifth part is the proposal for countermeasures.Taking Shaoxing as an example,it proposes strategies and suggestions for how to use rural e-commerce to promote farmers' income increase.First,establish an efficient and equitable rural e-commerce platform,establish the guiding ideology for commercial banks to support the construction of rural e-commerce,and establish the guiding ideology for government agencies to support rural e-commerce platform construction,and establish a multi-regional and extensive cooperation rural e-commerce platform;In order to deepen the logistics mechanism of agricultural products,it is necessary to establish an efficient logistics mechanism for special agricultural products,and to integrate multiple regions to improve the rural e-commerce product system.High-tech means must also be used to ensure the preservation of agricultural products,prolonging the storage and insurance time of agricultural products requires the establishment of the base ensures the storage of agricultural products,and all rural financial institutions increase economic policy support.Finally,promote the training and popularization of rural e-commerce,including strengthening the concept of rural e-commerce for the entire people and perfecting training for rural e-commerce.Establish a linkage mechanism for help and establish a sound rural e-commerce policy and regulations.