Research On The Development Strategy Of Small And Medium Product Certification Consulting Service Enterprises

Compared with multinational certification organizations,small and medium-sized product certification consulting service enterprises are faced with some common disadvantages: lack of their own testing laboratory,professional training difficulties,international marketing bottlenecks.Excessive reliance on major customers,price malice competition and other problems,resulting in these small and medium-sized product certification consulting service enterprises are difficult to make big,strong.Taking CM Company as an example,this paper studies and explores the development model and prospect of small and medium-sized product certification consulting enterprises,and puts forward some thoughts on strategic development.On the base of synthesizing a large number of theoretical research results and data.The writer using qualitative and quantitative methods,analysed the macro environment,industrial environment and internal conditions of CM Company,and summed up the strategic elements,meanwhile,PEST analysis method is also used.SWOT matrix analysis and other technical methods,and through the empirical analysis method,CM company's strengths,weaknesses,opportunities and threats are quantitatively analyzed combined with practical cases.The external environment and internal factors are evaluated,and the development strategy of CM Company in three aspects is obtained,and the specific measures for the implementation of the strategy are put forward accordingly.It includes the implementation of CM Company's development strategy and the steps of its implementation.Finally,the paper put forward the policy recommendations,and summarize the analysis of the whole article.