Research On The Financial Performance Management Of DH Based On BSC Method

In this thesis,we not only discuss a new performance evaluation tool-the Balanced Scorecard created by Kaplan and Norton,but also discuss its related theories and the case that is used in DH businesses.Balanced Scorecard has the advantage that as an enterprise performance evaluation includes both financial indicators,and non-financial indicators covering customer,internal business processes and learning and growth and so on.The combination of financial and non-financial indicators also serves business strategy which is the result of top-down decomposition of strategy.The combination which makes the Balanced Scorecard become connecting bridge between strategy and performance evaluation also forms a two-way formation and improvement of circulation between strategies and objectives.Balanced Scorecard not only provides enterprises an innovative performance evaluation system,but also provides the fundamental protection which can guarantee the link between corporate strategic management and performance evaluation.Since the inception of the Balanced Scorecard,in the just twenty years time,it in theory gained great development,and its practical uses are more widely.In this case,I choose the Balanced Scorecard application in China's enterprises as dissertation research content.Based on the balanced scorecard application in our country enterprise the topic as the research content of the graduation thesis,theoretical analysis and case analysis,the combination of DH now enterprise financial performance evaluation system are emphatically analyzed existing problems,and puts forward corresponding solutions to its,our country enterprise in the management of financial performance for the future use the balanced scorecard laid a foundation.