Study On Entrepreneurial Willingness Of College Students From The Perspective Of Habit

Studying the entrepreneurial intention of college students is of great significance for promoting the strategy of innovation and entrepreneurship,developing and popularizing innovation and entrepreneurship education as well as activities.At present,the relationship between entrepreneurship education and entrepreneurial willingness has gradually become the focus of scholars.However,this kind of research is too simple to deal with the variables of entrepreneurship education in quantitative research methods.In theoretical research,there is no full consideration of the initial entrepreneurial intention level and previous experience of college students,which leads to great differences in the research conclusions.This study reveals the theoretical connotation of College Students' habits,and has certain reference significance to the quantitative research of such habits.The application of habit theory in the field of education research is subdivided and expanded for the sub dimension of innovation and entrepreneurship education,and provides a new perspective of sociology based on the related research of innovative entrepreneurship education and entrepreneurial intention.The study attempts to explore the process of the formation of College Students' habits and the mechanism of its impact on entrepreneurial willingness to predict the change of College Students' entrepreneurial willingness from the perspective of habits,which reflects the role and influence of innovative and the cumulative experience of individual experience.On the basis of combing and summarizing the relevant research on the willingness and habit of entrepreneurship at home and abroad,this paper defines the main variables involved in the study,and constructs a research model based on the theory of planned behavior and Bourdieu's habit theory,and puts forward three variables that affect the formation of the habit and two variables that mediate the influence of the habit on the willingness of college students to start a business.The main research object of the questionnaire is the college students who have been trained by innovative entrepreneurship education in a certain university.In addition,the SPSS and AMOS software as well as the structural equation model are used to process and analyze the effective sample data of the recovery.Finally,the proposed research hypothesis is verified.Through the empirical analysis,it is concluded that the cultural capital of college students,the learning behaviors related to entrepreneurship and the degree of satisfaction to the innovation and entrepreneurship education have a significant positive impact on the formation of habits.The entrepreneurial attitude and entrepreneurial ability play a medium role in the influence of the habit on entrepreneurial intention,and the habit can also directly affect the formation of entrepreneurial intention.According to the conclusion of the study,this paper gives specific feasible suggestions on the construction of the curriculum system,the construction of cultural atmosphere,the remolding of educational ideas and the proposal of supporting policies.This study is based on the theory of planned behavior and Bourdieu's habit theory as a theoretical support,and has made some improvements and breakthroughs in the construction of theoretical models.In addition,the study shows the effect of individual habit on willingness,increasing the integrity of the habit theory,and expanding the application of the theory in the dimension of innovation and entrepreneurship education.