Influence Mechanism Study On Entrepreneurial Behavior Of College Students

Entrepreneurship acts as the important backbone of economic development,which not only brings immeasurable economic benefits,but also solve the employment problem.It is a significant part of national development strategies.With the improvement of national economy and the entrepreneurial environment,a growing number of people prepare to start their own business.College students,who are members of the team and will determine the quantity and quality of the team,have been given much attention.Taking college students as the research objects,this paper attempts to discuss the entrepreneurial behavior of college students in the background of China.Based on the planned behavior theory and three-element interaction theory,select entrepreneurial intention as a mediating variable to explore the effects of entrepreneurial self-efficacy on entrepreneurial behavior.And introduce family variables as moderating variables,in attempt to analyse the interaction of individua,family and behavior during the process of formating entrepreneurial behavior.Family variables mainly select family support,entrepreneurial(parent role model)role model and family economic status.This paper assumes that entrepreneurial self-efficacy has an indirectly positive impact on entrepreneurial behavior through entrepreneurial intention.Family variables(family support,role model and economic status)have significantly positive moderating effect in the influence of entrepreneurial intention on entrepreneurial behavior.During the study,using literature research methods to collect and summarize relevant knowledge about entrepreneurship,and then select the scale to design questionnaire.After collecting the data,using AMOS and SPSS to carry on the statistical analysis,reliability and validity analysis,correlation analysis,regression analysis and variance analysis in attempt to verify the hypothesis.The results show that entrepreneurial self-efficacy has an incompletely positive impact on entrepreneurial behavior through entrepreneurial intention.Family support has significantly positive moderating effect in the influence of entrepreneurial intention on entrepreneurial behavior.The moderating effects of role and economics status have not been verified.But parent role model has the moderating effect between intention and behavior.The results' difference between parent role model androle model can be deeply analysed from the frequency of communication.And the future research can expand the dimension of role model(the quality of the model or the experience of the model)to analyse the specific effects of role model on entrepreneurial behavior.This paper considers the entrepreneurship of college student as a process and mainly discuss the influence factors which is different from the previous research focusing on the two poles of entrepreneurship insteading of the conversion of entrepreneurial behavior.This research can explain the low conversion rate of entrepreneurial behavior of college students to some extent.And this paper provides the microcosmic perspective(family perspective)to consider the effect,select adaptive students to cultivate and promote entrepreneurship.