| The domestic online education market has developed rapidly this year.As a typical representative of the online education platform,mooc.com has attracted more than 50 million people to participate in the study.Although longed for class network for free sharing online education platform,sustained and healthy development,but if the problem and shortage existing business model will bring the larger risk and uncertainty.Based on this situation,it is necessary to reconstruct the existing business model.Based on many mature about the study of the theory of the business model,first of all,under the influence of external environment and the analysis of current industry,clear it has the ability of the enterprise core resources,make it become the drive into mu class network business model to reconstruct the source of power.Next,wei zhu business model of six elements model,through the lesson for network analysis of elements of the existing business mode,comb in addition to the limitations and problems of the existing business model,put forward the beginning of reconstruction.In the end,the paper put more emphasis on the process of moocs business model reconstruction,and focuses on the innovative solution of the reconfiguration of profit model and user mode reconstruction.This paper focuses on the analysis of many elements of the mooc business model,and holds the principle of business model innovation to reconstruct the business model.Based on the existing problems of user mode,business system and profit model in mooc's existing business model,this paper puts forward the reconstruction method of profit model.At the same time,also for a better business model to reconstruct the guidance of the theory of universal applicability in practice,so as to inspire the online part of the problems in online education industry's business model enterprise reconstruct business model,it also provides a reference for the reconstruction of the business model based on the internet-based feature enterprise. |
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