Research On The Core Competence Evaluation Of Internet Enterprises

In internet era,with high degree of market opening,internet enterprise competitors are numerous and developing rapidly,the uncertainty of market demand,product,or service homogeneity,the buyer bargaining power are increasing.Enterprises are in competition environment and managers are facing unprecedented pressure and challenges.How to get rid of the passive situation in the fierce competition,how to win the competitive advantage so as to achieve sustainable development,how to cultivate the core competitiveness of enterprises to become the black horse of the industry?It is urgent and necessary to evaluate the core competitiveness of Internet enterprises.In this context,this paper evaluates and studies the current situation of core competitiveness of Internet enterprises and puts forward some suggestions on how to improve core competitiveness.We studied many works of experts and other researchers,investigations and interviews on some of them are made as well.After analyzing the characteristics,development status,opportunities and difficulties of China's Internet enterprises 26 domestic internet enterprise entities are chosen as research objects,the index system of enterprise core competitiveness is established based on the historical research of enterprise core competitiveness evaluation model,by mean of factor analysis method we extract the common factor evaluation index system of three layers,the four level ?evaluation factors are operating capacity,solvency,growth and profitability,scale and scientific research ability,each level ? factor have one or many subfactors to valuate on.The weight of each index was determined by factor analysis on subfactors,and then the weighted sum as the final point was used to rank and analyze the core competitiveness of Internet enterprises.The evaluation result shows that the current internet companies in terms of core competence are forming tiers.In the first tier Alibaba and Tencent holds strong competitive advantage,Baidu and Jingdong are in the second tier,the top two tiers are difficult to break through barriers to competition by occupying a strong capital and technology advantages.For smaller and medium-sized enterprises in vertical market segmentation,through rapid iteration of products and services,they are gain competitive advantages.Through the research we conclude that innovation is the driving force for enterprises to improve their core competitiveness,and breakthrough innovation has more opportunities to highlight the encirclement and open up the blue ocean market.Finally,we give some suggestions to improve the core competitiveness of Internet enterprises:They can use technology or business model innovation breakthrough,with industry partners and even competitors to establish strategic alliance and collaboration,establish an effective incentive mechanism,improve ability to adapt to market to improve enterprise's core competitiveness.