A Study On The Strategic Transformation Of A Real Estate Company Under The New Policy

In recent years,as the pillar industry of China's national economy,real estate industry development is very rapid,housing prices continue to climb,in the real estate industry overheating development background,the central and local government has issued a series of macro-control policies.The 19 report clearly put forward that the house is used to live,not to fry the positioning,speed up the establishment of multiple body supply,multi-channel security,rent and purchase of the housing system,so that all people live in the habitat.Under the new policy,the real estate enterprise of our country encounters the unprecedented challenge,has entered the development bottleneck period and the transformation period.For small real estate companies is a serious challenge.At the same time,the three or four-line city government is also actively pursuing the inventory policy,through the Slum upgrading policy tilt,so for the three or four-line city real estate industry overall development,the new policy period under a series of macro-control policy in bringing more and more challenges,but also provides a good opportunity for development.A real estate company is in Anhui province X City Real estate industry leader,its business covers residential,commercial real estate,property management and many other fields,but in recent years with the real estate macro-policy regulation,the continuous influx of competitors and the problem of their own strategic development,a real estate company's development into the bottleneck period of development,under the new policy period,A company has to redefine its strategy and upgrade its strategic transformation.Only to create their own brand advantages,improve their core competitiveness,in the increasingly fierce competition in an invincible position.On the basis of summarizing predecessors' research and analyzing the strategic transformation of famous real estate companies,this paper sums up the trend and content of the strategy transformation of small real estate enterprises under the new policy,and through the analysis of the internal and external environment of a company,tries to explore the path of strategic transition and its function.