| April 1st,2017,the state announced the formation of the Xiongan New Area.The real estate market in the Xiongan New Area is completely frozen,there are no real estate transactions in the area.At the same time,facing the surrounding counties and cities of the Xiongan New Area,a number of property control measures were introduced quickly.The government has tightened controls on the real estate market in the region,great changes have taken place in the real estate market in the region.Ren qiu is adjacent to the south side of the Xiongan New Area.Its real estate market is directly affected by the regulation policy.Ren qiu A real estate company is a local secondary real estate enterprises.Its development experience and problems are similar to that of most real estate enterprises in ren qiu region.With A real estate company as the research object,the enterprise strategic transformation under the research and control policy is of great significance to the real estate industry in the surrounding counties and cities of the Xiongan New Area.The theme of this essay is the strategic transformation of real estate enterprises under the policy background of the Xiongan New Area.Firstly,this essay introduces real estate market regulation policies based on the Xiongan New Area,including land supply policy,financial policy,and ration policy.Land supply policy contains two parts,reinforcing control of land transfer process and intensifying supervision of land planning and using efficiency.In the financial policy part,due to the down-payment ratio and quota adjustment,both the supply and demand of the real estate market will decline,the direct impact of market shrinkage is the decline in prices and turnover.In the quota policy part,limits policy for purchase and price will not only reduce the number of house transaction but also decrease house prices.The impacts for real estate companies are adding capital pressures and reducing profits.Secondly,this essay takes a real estate enterprise as an example to analyze the case by applying SWOT and AHP analysis.Because of small-scale of these enterprises,they have the advantages of flexible management and fast enterprise strategy transformation.However,these enterprises also own shortage that is land acquisition and capital.As we all know the idea of Xiongan New Area has been proposed,real estate market of Renqiu and Hejian areas have a large development potential,while according to the recent regulation policy,enterprises should accelerate transformation by extending industrialchain and broadening the financing channels to ensure the long-term their sustainable development.Lastly,this essay also puts forward A real estate company's strategic transformation opinions and safeguard measures.Strategic transformation opinions include expanding enterprise financing channels,promoting diversified development of enterprises,and joint land acquisition by enterprises.The safeguard measures include establishing the control system of strategic transformation,adjusting the organizational structure of enterprises,strengthening human resource management,strengthening information management and strengthening the construction of enterprise culture. |
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