Research On The Development Of Asset Custody Business Of China Minsheng Bank

Since the 1980 s,asset custody services have achieved considerable development in China.The business areas cover a wide range of fields including funds,securities,insurance,trusts,QFII,QDII,corporate annuities,and social security funds.The asset custody is an innovative and highly active emerging intermediary business that has developed into an important intermediary business in the business banking transformation process.The intermediary business income generated by asset custody has also become an important and stable source of income for commercial banks after their strategic transformation.At the same time,asset custody services also face the existence of common problems such as the low quality of domestic asset custody industry,the inability of industrial chain integration,and the lack of built-up and intensive endogenous growth of platform ecosystems.In a highly homogenized competitive environment,how to clarify the future direction of asset custody services is a common issue faced by commercial banks.This article takes the asset custody of China Minsheng Bank as the research object,adopts a variety of research methods such as literature collection method,empirical analysis method,and comparative analysis method.It mainly starts from the following aspects: First,it describes the concept of asset custody services and the value,at the same time,analyzes the current status,development prospects and trends of China's asset custody,and the reasons for the relatively backward development.Secondly,it analyzes the development status,specific business models,and competitive advantages of China Minsheng Bank's asset custody.Then,in-depth analysis and study of the problems and causes of China Minsheng Bank's asset custody business.The main issues of China Minsheng Bank's asset custody include: There is a gap between asset custody size and income in the same field;regional business development is uneven;and technical and talent aspects need to be improved.And further analysis of the factors of these problems.In the end,this paper proposes for the asset custody of China Minsheng Bank: to ensure market positioning and its extension and expansion;to accelerate innovation;to use technological tools to enhance service capabilities;to improve the system and incentive mechanism of asset custody services;to improve service quality and promote customer service personality To promote the innovative development of asset custody services;to strengthen the development of risk management in the operational process.This article mainly starts from the author's practical experience,and contacts the realities of China Minsheng Bank's asset custody.From the perspective of “all-round development of asset custody business”,this paper proposes practical ideas and directions for the future development of its business.Constantly promote the steady development of its business.