Study On Development Of Rural Tourism In Hebei Of Chengde From The Perspective Of Experience Economy

With the coming of experience economy era, public tourism experience is increased and the conception of travel turns mature gradually. The requirements of tourists in travel are raised. Traditional form of tourism cannot fulfill the travel’s demands any more, what they real need are advanced tourism products. And in order to achieve the contentment emotionally and mentally, travelers pay more attentions to the tourism process and experience. Tourist demand tends to be experienced. Recently, under the support of Chengde municipal party committee and government, Chengde rural tourism improved rapidly. However, with the lack of consummate planning and management system, tourism products only stay on the level of sightseeing so that the characteristics of experience is not be founded. Due to this, the tourism products’ attraction and tourists revisit ratio are influenced. Thus, only put participatory of tourism activities and experience ahead can solve above tourism development barriers.Based on the background of experience economy, this thesis will combine with experience economy theories and rural tourism exploration to research the development of Chengde rural tourism. Take Chengde Xinzhangzi as a tourism destination, through the first hand field research data, experience economy theories, visitor satisfaction theory and so on, this report will do a further research of rural tourism development. From the perspective of tourism experience of rural tourism development to do a thorough empirical study.There are six parts of this essay in all. The first one will mainly introduce the background, meanings. Then the following part is about some basic definitions and theories including the conception of rural tourism, tourism experience, experience economy, tourism satisfaction index, destination life cycle and sustainable development theory. The third part will analyze rural tourism exploration design in the aspects of experience economy, which included background analysis, tourism resources analysis, destination market analysis and exploration design analysis. After that is the forth part of the report about field research, take Xinzhangzi as an example and use EXCEL software to analyze region market. In the meantime, found the questions among process and design rural tourism experience products. The fifth part is going to afford Chengde rural tourism exploration supporting measures under the perspectives of experience. Finally, the last part is the conclusion.This thesis is based on experience to research rural tourism development so that it will improve current rural tourism grade, enlarge region market, extend stay over time, enhance tourist loyalty to increase economic benefit. It means a lot to rural economic increasing, ecology environment protection, rural construction and harmony society construction to realize tourism industry balance and sustainable development.