Research On The Influence Of The Opportunity Development Mode Of Start-up Enterprises On The Market Entry Mode

Under the current background of “mass entrepreneurship and innovation”,more and more companies are beginning to carry out entrepreneurial activities because of the influence of the entrepreneurial environment and entrepreneurial policies.Each entrepreneurial activity of each company is inseparable from market entry.Entrepreneurial market entry includes both the market entry for the creation of new companies and the market entry for companies during the growth process.This process involves different approaches,and the choice of companies in different contexts is different.If start-up companies can scientifically select market-appropriate market-entry methods that suit the development of enterprises,they will greatly reduce the risk of startup failure.This article collects 228 questionnaires to conduct empirical analysis,in-depth disclosure of the impact of the opportunity development mode of the venture capital on the market entry mode,and explore the regulatory role played by the government network and the market network.First,the opportunity development mode of start-up companies will have an impact on the market entry mode,and the two types of opportunity development have different roles.Among them,opportunity discovery has a positive impact on the entry of innovation,and also has a positive impact on imitation,while opportunity creation has a positive impact on innovation and a negative impact on imitation.This conclusion reveals the "dark box" mechanism between the opportunity development mode and the market entry mode.Although previous scholars have conducted a lot of research on entrepreneurial opportunities,opportunity development,and market entry,they have had a follow-up impact on market opportunities and market access.The research on the influencing factors is not systematic.For the behavioral level,there is little research on the influence of previous entrepreneurial behaviors on follow-up entrepreneurial behaviors.This paper enriches the theory of entrepreneurial opportunities through the study of the relationship between the two entrepreneurial behaviors.The process of entrepreneurial activity was revealed.Second,this paper introduces government relations as a moderating variable and studies how government relations can play a role in opportunities development and market access.The results show that government relations have a positive regulatory impact between opportunity discovery and innovation entry,opportunity creation and innovation entry,opportunity discovery and imitation entry,and have a negative regulatory impact between opportunity creation and imitation entry.In the context of China,entrepreneurial activities can not be separated from “social relations” to a great extent.Government relations can bring information and key resources to enterprises,and have a great influence on entrepreneurial activities and entrepreneurial behaviors.This article passes government relations.The study of the regulatory role of China's entrepreneurial activity has provided theoretical support for the follow-up study of entrepreneurial activities in the context of China.Third,this paper introduces market relations as a moderating variable and examines in depth how market relationships can play a role in opportunities development and market access.The results show that the market relationship has a positive regulatory impact between opportunity discovery and innovation entry,opportunity creation and innovation entry,opportunity discovery and imitation entry,and negative adjustment impact between opportunity creation and imitation entry.In the context of China,new markets and new institutions are not yet perfect,which makes it difficult for new companies to acquire key resources.The relationships established with other companies(ie,buyers,suppliers,and competitors)can,on the one hand,bring information related to market demand;on the other hand,it can reduce information asymmetry,thereby reducing the cost of acquiring key resources and improving efficiency.Get resources quickly.From this we can see that in the context of China's situation,the importance of market relations,this article introduces market relations as a moderating variable,and selects regional collection samples where the “relationship” culture is relatively prevalent.In light of the uniqueness of the current Chinese context,we will dig The relationship between the way and market entry deeper into opportunities for start-up companies.In summary,in the market entry process of start-up companies,the opportunity development approach will have a significant impact on market entry methods,and in the context of China,the market relations and government relations of start-up companies will have a regulatory role.This article provides theoretical guidance for companies to choose market entry methods.Companies can combine their own characteristics and consider the mode of opportunity development,the relationship with the market,and the relationship with the government,and then select the most appropriate market entry method.