Research On Implementation Form,Case Analysis And Development Strategy Of Rural E-commerce

The development of agriculture in China has been particularly fast in recent years,especially after the reform and opening up,China has become one of the largest agricultural countries in the world.With the development of modern Internet technology,the development of agriculture,which is combined with electronic commerce,has already had a preliminary idea.The development of modern agriculture technology to "Internet +" as the representative,has become the new directions of the development of agriculture.Therefore,the "Internet +" in the rural areas of the implementation and development research shows great significance.The research process is divided into the following aspects.Firstly,on basis of fully analyzing the rural agricultural development,the development of the Internet and the rural e-commerce,combined with the new requirements of modern Internet technology and the new situations,will be discussed,Taking the development situation of Taobao Village in Peixie,Fujian Province as an example,a case study was carried out based on the theory.On this basis of this study,we have fully explored the development of the new situation of the rural Internet and e-commerce,and put forward the ideas which are adapting to the development of rural Internet combined with he times.E-commerce is mainly an emerging technology based on the Internet.In the context of the rapid development of the Internet in recent years,the benefits of agriculture has gradually increased through the mutual influence and development of agricultureThe first chapter is the introduction.In this chapter,this thesis analyzes the background and significance of the research in detail,and summarizes the relevant literature at home and abroad of rural e-commerce development,yin addition,the writer will explore the new direction of rural electric business development.summarizes the contents and ideas,research methods and research framework of the research,on the basis of the full theoretical analysis and practical investigation,It will lay the foundation for the research.Chapter two is the theoretical basis In this chapter,the development background,connotation and extension of the "Internet +" will be analyzed,and the writer introduces the t history and current situation of the electronic commerce' development.The third chapter is the typical form of rural electric business from dispersed online retailers to Taobao village.In this chapter,the study introduces the development of rural e-commerce from the operation mode of rural e-commerce,the characteristics of rural e-commerce' development and the existing problems.Secondly,this study introduces the development situation of the Taobao village in China from the development status of the Taobao village and the existing problems,and uses the comparative analysis,analyzing the relationship between rural online retailers and Taobao village,and laid the foundation for subsequent Taobao village case studies.The fourth chapter is the typical case study of Pei Xie and Taobao village.In this chapter,the writer takes Pei Xie village of Fujian province and Ding Lou village of Shandong province as research object,and optimizing the policy of Taobao Village through the analysis of the differences between the two Taobao villages on the development status,and development model,and three aspects includes the promotion of industrial park development,the level of personnel training and f product quality.The fifth chapter is to promote the development of rural electric business in China.In this chapter,the thesis puts forward some suggestions to promote the development of rural e-commerce in China from three aspects,which are to create a good environment for the development of rural e-commerce,improve the supporting service system of rural e-commerce and strengthen the innovation and development of rural e-commerce.The sixth chapter is the conclusion and prospect.In this chapter,the conclusions of the research are summarized,and the prospect of rural electric business development is pointed out,and the innovation and deficiency of the article are pointed out.