Taobao Village E-commerce Industry Development Strategy Research

Taobao village in our country for the first time in 2009,development situation in recent years,the number has more than 2016 thousand,the rapid development of taobao village for the transformation of the rural economy to take off and bring huge opportunities and vitality.Since the reform and opening in China through the Chinese characteristic socialist market economy,and ease restrictions on the market,constantly encourage support mass entrepreneurial innovation,taobao village is in the spontaneous formation of the economic and social environment.It is the combination of the rural economy and e-commerce,from the perspective of the development of global business economy,village of taobao is China's unique economic phenomena.This emerging economic phenomenon since producing cause,the electric business and fields in academia.As many successful taobao village is everybody understand and know,taobao village gradually become people mouth of the myth of the Internet age farmers get rich.With the continuous development of taobao village quantity,scale,also appeared a series of problems,such as talent lack of minnith,homogeneity competition,etc.,these problems appeared on the further development of taobao village of obstacles.Based on the related theory of Taobao Village and the summary of the basic causes of the rise,development history,typical patterns and economic impact of Taobao Village,this paper finds that the majority of Taobao Village has small development scale and low level in its development,And the construction site is relatively lagging,there is not timely information updates,poor product image and brand promotion;serious homogeneity;lack of professional e-commerce talent;lack of professional e-commerce talent;logistics costs are too high;Taobao village management level is not high,Did not establish integrity management system and other issues.In order to solve the existing problems in the development of e-commerce industry in Taobao Village,the government functions are proposed to improve the capability of innovation and branding;to strengthen the construction of talents in Taobao Village;to strengthen the logistics system of Taobao Village and reduce the logistics cost;to extend the e-commerce industry Chain,improve the construction of rural e-commerce platform;to achieve standardized production of agricultural products brand,improve the quality and safety supervision of agricultural products;to break the traditional sales concepts,do a new type of electricity supplier farmer;vigorously support rural infrastructure construction;improve the development of rural small and medium enterprises development strategy.This paper hopes that the research on the development of Taobao Village will provide reference for more Taobao Village's healthy and sustainable development in the future so as to promote the faster and better development of China's rural economy and realize modernization as soon as possible so that the Taobao Village Model becomes The Regular Pattern of Rural Economic Development.