Study On The Development Strategy Of White Tea Industry In Jing'an County Of Jiangxi Province

Jing'an white tea is a characteristic industry of Jing'an county's agricultural development,which has made an important contribution to the social and economic development of Jing'an county.Jing'an County in Jiangxi province is the earliest start of white tea planting area,in the early mid 90 s began Jingan white tea breeding,and carried out large-scale planting of white tea.In recent years,Jing'an County attaches great importance to improve the quality of white tea,to create a good brand of white tea,white tea market and strengthen the core competitiveness of Jingan,greatly promote the rapid development of white tea industry in Jingan County,Jingan County white tea industry development has also been made very good results.White tea industry has become the leading industry of Jingan County Agricultural Jingan county development,greatly improve the level of farmers' income groups.Jing'an County in the geographical environment is superior,with white tea planting soil and climate science and technology ability,provide the basis for the development of good for the development of white tea industry.At the same time,Jingan County white tea industry are facing more and more challenges in the market competition.On this basis,some problems should be more Jingan County recognize white tea industry in the development process of,and actively respond to and resolve,guarantee the steady development of white tea Jingan county industry,enhance the core competitiveness of white tea industry development in Jingan county.Analysis and research of this paper on the basis of Jingan County white tea industry development,the improving and perfecting suggestions also has certain reference significance for other areas of white tea industry development,also has some practical significance for the development of regional brand of white tea.In this study,the investigation and analysis of the actual development of the industry through the white tea Jingan County of Jingan County,that white tea industry development in the aspects of the development of white tea industry is not reasonable,lack of brand building,white tea white tea industry marketing model is not perfect and white tea technology development is not perfect etc.the problem.And from the development of clear white tea industry positioning,industry development,promote the continuous optimization of the white tea white tea brand,perfect market construction,expand marketing channels,building a diversified marketing system and strengthen production innovation,improve the formulation of the solution technology reform,explore the path of healthy development of Jing County white tea industry,in order to the related theory is fully applied to the actual development of white tea industry,to promote the rapid development of white tea industry Jingan County,strengthen the development of white tea Jingan County brand cultivation effectively,make some contribution to the sustainable development of our country and Jingan County white tea industry.