A Research On Haikou GH Group's Strategy Of State Assets Reorganization

Haikou GH Group,its predecessor is Haikou Public Transportation Company,which was founded in 1950s and made outstanding contribution to Haikou public traffic.However,with the impact of sharpening business competition and serious operating costs,Haikou GH Group suffered big loss and had great trouble to balance the public welfare and economic benefit.It is imperative to take asset reorganization to extricate itself from the predicament.For this reason,the thesis made the strategy of state-owned assets reorganization of Haikou GH Group as a subject of study,collected and collated domestic and foreign theories on the reorganization of state-owned enterprises,and clarified the concepts of state-owned enterprises,state-owned assets,and asset reorganization,summarized the motivations,methods,and government's role in asset restructuring.Then,it introduced the development history and current situation of Haikou GH Group,analyzed the necessity and urgency of the reorganization of assets of Haikou GH Group,and concluded that Haikou GH Group may only return to life and vitality through asset reorganization.Finally,it analyzed and summarized the successful experience of domestic and foreign state-owned enterprise assets reorganization,combined with the actual situation of the group,and cleared the guiding ideology "insisting on public welfare as the priority and focusing on main business",made the strategy of asset reorganization,that is to enhance the main business--the acquisition of some assets of Haikou LL Bus Company,to expanse the main business--obtain free transfer of bus station assets,to separate the non-main business--shutting down logistics service companies and insurance agencies,to revitalize stock assets--Bus Income Securitization and to introduce social capital--promote mixed ownership reform of Maintenance Company presented implementation steps and recommendations of Haikou GH Group's asset restructuring strategy from three aspects:preparation stage,implementation stage,and integration stage.The strategy will provide an effective way to liquidize and optimize remnant assets,improve management structure and governance level,enhance core competitiveness and increase economic efficiency.As the reform process has entered the"deep-water-zone" and "new normal",the asset reorganization strategy of Haikou GH Group will provide methods for other similar enterprises,which has reference value and guidance sense for the exploring state-owned enterprises' reforms.