Research On The Marketing Strategy Of Yinyi Pastoral Complex

The countryside is the birthplace of our traditional civilization,“Under the East hedge of chrysanthemum,see the South Mountain”,and the beautiful "Pastoral" is the ideal space that the ancients yearned for.For a long time,with the development of industrial civilization,the countryside has not been paid much attention for a long time.In many places,the root of the countryside is broken.Many rural areas are destroyed and deserted,the pollution is serious,and the local yearning stays in the memory.Since the eighteen Party of the party,China has proposed the implementation of the strategy of rural revitalization,let agriculture have benefits,make agriculture a running industry,make farmers become decent jobs,and make the countryside a beautiful home in peace and happiness.Create "modern Pastoral" in the integration of urban and rural areas.The key platform is to create a " pastoral complex ".The yinyi pastoral complex is created in this context.Today,the rural complex is everywhere,and how to break through in the completely competitive market must adopt a positive and effective marketing strategy.Since the yinyi pastoral complex has been established,it has held high precision "marketing strategy",and integrated marketing strategy into the whole process of project construction,and further revised and promoted marketing strategy after the trial operation.On the basis of the research background,research significance,marketing strategy related theory and the overview of the pastoral complex,this paper takes the yinyi pastoral complex marketing strategy as the research object and analyzes the location,resources,construction and operation of the yinyi pastoral complex.The basic situation,advantages,disadvantages,threats and challenges of development and construction,and the problems to be solved in marketing promotion are put forward.On this basis,the marketing strategy,product strategy,price strategy,marketing channel strategy,marketing strategy,and brand building strategy are further put forward in market segmentation,target customers and market positioning.The practice and summary of the marketing strategy provide a sample for the development of marketing strategies of other pastoral complex,which has a certain reference value and reference significance.