The Research On The Competence Of Sales Staff Of SM Company In Fuxin

As the cosmetics industry competition,the enterprise expand a large number of sales team to occupy the competitive advantage.By this way,on the one hand company has obtained certain effect in the aspect of market expansion.On the other hand,sales personnel competence problems began exposed.SM Company as sales for the core business of enterprises,enter the Liaoning Province cosmetics market in 2005 with the growing of sales staff team.In recent years,sales personnel competence problem is also becoming increasingly prominent.Article based on the iceberg competence theory model in the theory of personnel competence competency,issued by the use of 330 survey questionnaire,and behavior interview method used to interview the executives and consumer groups.From the sales staff,professional skills,professional competency and inner competency diagnosis the SM company sales staff competency.The diagnosis result contain that the sales staff ageing,the low level of education,the more number of sales are not familiar with the product,the lack of interpersonal skills,self-management skills,not enough attention in the external image,the lack of understanding of their own development,etc.Put forward to solve the problems that exists in SM Company should be set up perfect sales personnel competence training mechanism,optimization of sales personnel composition and to strengthen the management of the sales staff to improve.The research conclusion can provide SM company sales personnel competence promotion with realistic guidance,can also serve as a reference for other cosmetics enterprises improve staff competence.