Research On Socialized Service Behaviour And Influencing Factors Of Agricultural Machinery Purchased By Farmers

Since the beginning of the 21st century,with the further development of industrialization and urbanization in China,there has been a large-scale transfer of the rural labor force among young and middle-aged people,and the phenomenon of the feminization of agriculture and the aging of agriculture has emerged.The large-scale transfer of rural labor force has caused a relative shortage of agricultural labor force,which has promoted the increase of labor cost prices in agricultural production,and the reduction of labor price has become the main way to improve the efficiency of agricultural operations.^[1]And...The essential reason for the popularization of agricultural machinery operation service is that the price of agricultural machinery and the price of rural labor have changed,and the agricultural machinery operation itself has advantages in terms of cost.When the rural labor force gradually transferred to the non-agricultural industry,although the income of rural households was increased,the population of agricultural operations continued to decrease,thus increasing the opportunity cost of agricultural production.After the relative price between agricultural labor and agricultural machinery has changed,machinery is used instead of manpower to meet agricultural farming needs^[2].However,the seasonal nature of agricultural farming,the special use of agricultural machinery,and the development of agricultural machinery socialization services are important ways to achieve the organic connection between small farmers and modern agricultural development.So,what factors affect the farmer's demand for the social service of agricultural machinery,it is worth studying in depth.This thesis uses 1080 sample survey data from 10 counties in Jiangxi province.In the empirical study,the model of binary logicality is used to analyze which factors can influence the purchasing behavior of farmers on agricultural machinery service.The study found that human capital and land endowment have a certain influence on the purchase of agricultural machinery services.Among them,the educational level and age have a significant positive impact,that is,the older the age and the higher the level of education,the more likely the farmer to purchase the agricultural machinery socialization service;Whether or not it is a village cadre and physical health status has no significant impact on the use of agricultural machinery services.The actual planting area,the degree of land fragmentation,and the topography of the farmers have a significant impact on the adoption of the social services of agricultural machinery;Whether land ownership has no significant impact on the purchase of agricultural machinery services^[3].Based on the results of the study,the following recommendations are made,namely,to improve the cultural level of agricultural machinery social service practitioners and those who need them;Expediting the market circulation of land and realizing large-scale farming;We will strengthen the construction of agricultural infrastructure and reduce the cost of socializing services for agricultural machinery.We will improve the quality of services and ensure the continuous development of agricultural machinery services.