Research On The Subsidy Strategy Of Enterprise Green Innovation

Because of the natural properties of green innovation activities,such as large risk,long time,and many funds,it is necessary for the government to intervene as a non market force and promote green innovation by means of subsidies.While the scale of government subsidies is expanding,there still exist the problems of low green innovation and inefficient innovation,and even the problem of cheating government subsidies.Therefore,it is necessary to give full play to the guiding role of government subsidy funds.How to effectively play the role of government subsidies and guide enterprises' green innovation activities has become the focus of theoretical circles.Starting from the practice background of the existing government's green innovation subsidy mode,this paper discusses the connotation of green innovation and the necessity of the government's existence of the green innovation subsidy policy of the enterprise,analyzes the economic mechanism of the subsidy policy on green innovation,and probes into the design of the government subsidy policy under different stages and different objects.From this,we put forward our government's thinking on policy design in the process of green innovation subsidy.In order to provide a reference for the government to utilize the subsidy funds rationally and optimize the allocation of resources,it is easy to give full play to the incentive effect of the government subsidies to the green innovation activities of the enterprises.The details are as follows.First,based on the analysis of the current situation of green innovation and its subsidy policy in China,on the basis of the necessity of digging up the green innovation subsidy policy,the mechanism of the green innovation subsidy and the externality of green innovation are explained.Further,considering the externality,uncertainty and the lag of the enterprise green innovation,as a non market force,the government can play an active and important role in promoting the green innovation of the enterprise.Secondly,starting from the research and development stage of the enterprise,this paper uses the basic idea of principal agent theory to study the design of subsidy strategy in the stage of enterprise green innovation and development,and analyzes the relationship between the scope of the fine and the review ability when the government introduces the punishment mechanism.The main conclusions are as follows: when the governments subsidize the R&D stage of green innovation,the amount of subsidyshould be closely related to the level of green innovation.Excessive subsidies can lead to inefficient subsidies,and also encourage speculative behavior and excessive reliance on government subsidies,while too low subsidies cannot motivate enterprises to carry out green innovation.In addition,the review of enterprises can reduce the information asymmetry between the government and the enterprise,which will reduce the information rent of high efficiency enterprises and to some extent can prevent the adverse selection behavior of the enterprises.In the end,starting with the market stage of enterprise green innovation,a three stage game model involving consumers,enterprises and government is established by using the reverse induction method.This paper analyzes the difference of the subsidy object,that is,the difference of the product pricing,sales and the government optimal subsidy level when subsidizing the enterprise and the consumer,and analyzes the Optimal Subsidy mode under the different budget constraints.The main conclusion is that the government should choose different subsidy objects according to the budget level when subsidizing green innovation products.When the budget is low,the government should choose the subsidy to the enterprise.At this time,the total energy consumption(or carbon emissions)and the energy consumption(or carbon emissions)of the unit products are less,and the company's profit or the consumer surplus does not decrease,which shows that only the government pays for the improvement of the environment at this time.When the budget is high,the government should choose to subsidize the consumer.Under the contract,the consumer is damaged.In addition to the government,it seems that the consumer also pays for the improvement of the environment.