Research On Financing Strategy Of Letv Company

Our government formally introduced the documents of Twelve-Five Plan on Cultural reform and development in February,2012, cultural industries have become the new highlight. Vigorously developing the culture industry to deepen the adjustment of industrial structure is a big decision in our country. However, the development of the industry must be combined with the strong capital. Capital market is the bigger and stronger support platform to the cultural industry. The characteristics of Internet new media is high risk and investment. When it's difficult to solve the funding gap by self-reliant, how to develop an appropriate financing strategy, select the appropriate financing, have been greatly bothering our Internet media company.Based on the analysis of the financing problem of Letv, this article adopts the research method of combining the theory with case analysis. By collecting relevant information of Letv, and then making comparison and induction, the thesis carries out deep analysis and research on financing environment, financing needs, and financing problems of Letv, thus paves the way for making the financing strategies. This article convinced that the financing decision process can be divided into three main steps: forecasting the capital demand gap, selecting financing methods and confirming financing structure. The thesis focuses on the formulation of the financing strategies from short-term and long-term perspectives. This thesis discusses the feasibility analysis of financing method, and the design and evaluation of financing plan. Finally, the guarantee on the implementation of financing strategies has been put forward.Letv is always adhere to the "platform+content+terminal+application" and this business model is demand for huge funds. The company grows rapidly, and it continues to extend the industrial chain. But the lack of financing capacity is an important reason hindering the development of the company, it has no idea in decision-making and management of finance, it also lack sufficient knowledge in how to control the risk effectively. Thus, the financing problem has brought company greater pressure. Therefore, the study of Letv'financing strategies can contribute to Sustainable development of the company, while other companies of Internet new media can have a certain significance...