Study Of Market Competition Strategy Of Electricity Generation Company Based On SCM

In the 21th Century, along with the technique progress and economy of high speed development, the market competition is being gradually converted into the competition between supply chains from between enterprises. So, it is pressful for enterprises to know what supply chain is like and establish a reasonable supply chain with their upper stream and down stream enterprises. It is no exception for electricity generation enterprises whose. Upper stream enterprises are mainly energy suppliers, and down stream enterprises are mainly electricity companies monopolized by the government and very few electric power direct selling big consumers This thesis will take thermal power plants that are typical for all power generation companies as an example and make use of thermal power plants' core competencies to build up a supply chain with upper and down stream enterprises with themselves as core ,and at the same time inquire into the market competition strategies from the aspects of competitive bidding and how to guarantee power generation coal based on SCM. Several methods of benefit assignment are mentioned as well in the thesis.