Research On The Marketing Channel Optimization Of Yulin Jujube Products

Yulin city of Shaanxi province is an important region of our country agricultural economy product,especially is famous for its red jujube cultivation.In recent years,the expansion of the red jujube planting area,rapid increase in the number of red jujube processing and sales of products,and appeared to red jujube industry marketing situation.Did not form a unified big market,for example,service system is not perfect,low scale and level of processing,such as lack of influential brands products marketing channel problems,resulting in Yulin red jujube products yield and output value can't instead of planting area,increase in proportion to failed to deliver.This paper takes Yulin red jujube products marketing channel optimization as the research object,to explore the optimization design and implementation Suggestions are put forward.In analysis of Yulin red jujube products marketing present situation and the main body,on the basis of the current marketing model and the key influencing factors were analyzed,and then the current marketing channel from two aspects of operation condition and economic benefit evaluation,found problems in Yulin red jujube marketing channel,according to these problems to make out the effective solutions,optimization design should embody the scientific nature.Next,Yulin red jujube marketing channel optimization goals and put forward the overall train of thought,optimize the scheme of the design,determine the optimization program design basis,screening of channel members,task decomposition,and paying attention to the management of the sales agent,the key to the marketing ability,credit,cooperation and management ability of comprehensive training and management.In the implementation of the optimization process,should start from four aspects,includingfunctions to regulate the government's macro guidance,strengthen the electronic commerce network marketing,build marketing channel alliance,including vertical alliance and horizontal alliance,set up professional distribution logistics center.