Network Marketing Strategy Research Of Haoxiangni Jujube Co., LTD

At present,the competition among Jujube products companies is becoming more and more fierce.In order to maintain their own advantages and achieve long-term development,enterprises must adapt to market demands and constantly adjust their own marketing strategies.Network marketing is an effective way for companies to expand their marketing models today.Haoxiangni Jujube Co.,Ltd.is China's first jujube listed company.Haoxiangni Company actively seeks for the survival of the enterprise development in the face of fierce market competition.This company moves from the traditional marketing model to the network marketing mode,even if the development momentum is good,but there are still some deficiencies in the exploration of network marketing strategies.To optimize the network marketing strategy of Haoxiangni Jujube Co.,Ltd.is of great significance to enhance the company's current marketing capabilities and promote the company's better development.Firstly,this paper reviews the recent results of network marketing research at home and abroad,and summarizes the available experience.Based on the theory and method of network marketing,marketing,experience marketing,and SWOT,this dissertation analyzes the internal and external environment,industry environment,and network marketing status of Haoxiangni Jujube Co.,Ltd.,and points out the problems in its network marketing strategy.Then,this dissertation presents the optimization design of network marketing strategy from four aspects: product,price,channel,and promotion.Finally,a series of safeguard measures are given to ensure that the optimization plan for network marketing strategies can be implemented.The research results of this dissertation have important practical significance in enriching and improving the applications of network marketing theory.At the same time,it provides guidance for the overall improvement of the comprehensive competitiveness of Haoxiangni Jujube Co.,Ltd.and promotes the steady development of corporate sales.It also provides reference ideas for network marketing of other similar enterprises in our country.