Research On Direct Supply And Direct Selling Model Of Fruits In Yunxiao County Based On Specialized Farmer Cooperatives

Under the background of serving for Rural Vitalization Strategy in China,paying attention to rural development and the direct sales of fruits of Specialized Farmer Cooperatives will promote the scale and industrialization of agriculture and effectively increase farmers' income.The model of direct supply and direct selling of fruits,based on farmers'professional cooperatives,has good prospects for development,how to make this model develop more smoothly is an urgent problem.Few scholars at home and abroad have studied on it.This paper takes Specialized Farmer Cooperatives in Yunxiao,County as an case to study the direct supply and selling model of fruits.Firstly classifies the typical modes through the method theoretical inductive deduction on the basis of the present situation of Farmer Cooperatives in Yunxiao County.and then drew out the problems of fruit direct supply direct selling by interviewing persons in charge of Specialized Farmer Cooperatives.Thereafter,the writer put forward to countermeasures and suggestions to improve different modes of direct supply and direct selling and enhance the management Specialized Farmer Cooperatives.It is suggested that the typical direct supply and direct Selling mode of Yunxiao fruit Specialized Farmer Cooperatives can be classified as fruit tree adoption,picking,online selling and selling in different places.Through the interview and analysis,the problems of each typical model are summarized,and the general problems of the typical direct supply and direct Selling mode are summarized:the management of fresh fruit logistics is not perfect,the infrastructure construction and supporting services are not perfect.The construction of fruit brand is not paid enough attention to,the introduction and cultivation of professional and technical personnel is not enough,the mechanism of production and marketing connection has not been formed completely,and the government has not promoted enough.Therefore,the article puts forward to improve logistics management and strengthen the construction of agricultural infrastructure.To set up,build the famous products with local characteristics in Yunxiao,strengthen the construction of professional talents,perfect the long-term mechanism of production and marketing connection,perfect the quality and safety tracing system,increase the government policy support and so on.In order to promote the Yunxiao County Specialized Farmer Cooperatives fruit direct supply and direct Selling model development.It is hoped to provide theoretical reference and countermeasure reference for the development of direct supply and direct Selling of fruit in similar areas.