Analysis And Exploration On B2C E - Commerce Self - Built Logistics In China

B2C E-commerce as a production of information technology for business operations in a new way provides a new trading pattern, and promotes the globalization of the world economy. China’s logistics industry has obtained a great opportunity for development because of the boom of B2C E-Commerce, which also proposes a new and higher standard. However, the unbalanced development between E-commerce and logistics brings much resistance to the development of E-commerce. It also cannot meet the high-standardized demand generated by the rapid development of China’s B2C E-Commerce. So based on china’s B2C E-commerce enterprise JD’s logistics modes and decelopment, combined with the current B2C e-commerce development in China, this paper studied the following aspects:Firstly, this paper reviewed the theories on B2C E-commerce and logistics from home and abroad. Then introduced the development of E-commerce in China and its present situation, pointed out that the operating process, dispatch mode, developing features and exist problem in China’s B2C E-commerce enterprises.Secondly, this paper built the B2C e-commerce optimal logistics mode evaluation model based on the fuzzy AHP. The result shows that self-built logistics system is the best choice for JD, which in good agreement with JD’s choice in reality. Meanwhile, five factors like E-commerce goods forms, enterprise scale and capacity, total cost, Logistics professional level and business capacity in AHP mode are reasonable. Then the SWOT analysis based on JD’s self-built logistics showed the advantages, disadvantages, opportunities and threats of self-built logistics.Thirdly, this paper analysed the problem exist on JD’s self-built logistics service system, and promoted corresponding optimization suggestions, which including six aspects.1. To solve the high cost problem by quick logistics and effective logistics.2. Ensure dispatch speed, improve customer satisfaction and build differentiation of logistics.3. To strengthen the training and assessment of delivery staff, innovation of logistics cost management mechanism, improve the incentive mechanism, strengthen the awareness of logistics cost.4. Pay attention to the construction of infrastructure and logistics information.5. Reducing the return to reduce logistics cost.6. Do not ignore the development of its main business, and properly deal with the relationship with the third party logistics enterprises.Finally, this paper gave some suggestion to self-built logistics for all enterprises. To control its own cash flow, maintain a balance between investment and income effectively, optimize their management level and do their own main business. E-commerce enterprise should also see the socialization of logistics is the optimal strategy of the construction of the logistics. Self-built logistics should towards to a more professional and high-end through the way of social cooperation. Meanwhile, B2C E-commerce enterprise should properly deal with the relationship with the third party logistics enterprises to make their own logistics more smoothly and efficiently.