Research On The Performance Management Of PD Group Based On Balanced Scorecard

Under the promotion of the dual forces of the government and society,new energy vehicles have become an important direction of the transformation and development of many vehicle enterprises.How to open up the market of new energy vehicles and build the brand of self-owned new energy vehicles has become the most concerned issue for auto enterprises.PD group,as the largest listed automobile sales brand in China,has also opened up the new energy automobile business sector in line with the market trend.With the booming market demand,the new energy vehicle business has been constantly expanded,and the new energy vehicle business unit has also been expanded in size.However,there are also many problems,such as difficulties in operation of new energy vehicles business,slow skill transformation of department employees,and lack of work enthusiasm.Based on the long-term development requirements of the company's new energy vehicle business,the current performance management system must be reformed.This study in PD group's new energy automotive business as the specific research object,by analyzing the new energy automotive division,the current situation of performance appraisal management,analyzes the main problems existing in performance management related theory as the instruction,construct the new energy automotive business to carry out the performance management system,in order to can further enhance the company business development and internal management level to provide policy recommendations.This study firstly sorted out the specific research background,purpose and significance,as well as the research results of domestic and foreign scholars,and explained the specific ideas and methods adopted in this study.Secondly,the specific supporting theories and research methods of this study are summarized and expounded.Thirdly,it studies the performance management status and problems of PD group's new energy vehicle business,and explores the main reasons for the problems.The fourth is to build a new performance management system for PD group's new energy vehicle business under the guidance of relevant theories and methods based on the deficiencies of the performance management system.The fifth is the implementation guarantee of performance management system optimization scheme of PD group's new energy vehicle division.Finally,the conclusion and prospect of the study are a brief summary of the study and a well-known follow-up research direction.