Research On The Development Of Agricultural Products E-commerce In Hailin Area

Entering the 21 st century,the Internet has opened up a broad road for human social economic development with its timely and interactive characteristics.China society has entered the era of Internet economy century.In the economic field,the emergence of the Internet has revolutionized the traditional trade concept,which is different from the traditional trade method.It has the characteristics of rapid,efficient and universal transaction,thus forming a new trade mode-e-commerce.Promoting e-commerce into rural areas will help resolve the contradiction between sales and output of agricultural products,and is the inevitable result of the transformation of agricultural product marketing strategy and the law of market development.The essence of agricultural products e-commerce is to integrate information technology with business management and production,processing and sales of agricultural products,with information management as the core,combining logistics and capital to break the limitations of time and space and effectively save costs,then ultimately provide convenience for agricultural producers and consumers.Hailin City is located in the southeastern part of Heilongjiang Province.The output of agricultural products is large and various.The development of agricultural products e-commerce is still in the primary stage of development.In the process of e-commerce transaction of agricultural products,there are problems such as information from buyers and sellers that are not timely,overproduction and low circulation efficiency.How to provide good agricultural products e-commerce construction is the key to solving these problems.In summary,this paper mainly analyzes the development status of agricultural products e-commerce in Hailin City,summarizes the advantages and constraints that affect its development,and finally puts forward suggestions and countermeasures for the problems existing in the development of agricultural products e-commerce in Hailin City.Ultimately promote the development of agricultural products e-commerce in Hailin City.Basically,this paper defines the basic concepts,modes and functions of e-commerce,the concept,connotation and characteristics of agricultural products e-commerce,the role and impact,as well as the transaction cost theory,economic theory and value chain theory involved in the development of agricultural products e-commerce.The relevant basic concepts and theories provide a reliable basis for analysis later.Firstly,we introduce the development status of agricultural products e-commerce in Heilongjiang Province,the basic situation of Hailin City and the status quo of e-commerce of Hailin City,then analyzes the specific situation of the development of agricultural products e-commerce from the aspects of development model,policy environment,personnel training,logistics system construction and agricultural product brand.Secondly,it discusses the influencing factors of the development of agricultural products e-commerce in Hailin City,based on the research on the actual development of Hailin City and the existing research results,including the factors affecting its development and the factors restricting the development of agricultural products in Hailin City.Secondly,we discuss the influencing factors of the development of agricultural products e-commerce in Hailin City,based on the research on the actual development of Hailin City and recently research,including the factors affecting its development and the factors restricting the development of agricultural products in Hailin City.In addition,this paper explores and analyzes the successful mode of e-commerce for agricultural products at home and abroad,in order to fully understand the advantages and disadvantages of e-commerce development in Hailin City,and gradually explore the road to e-commerce development of local agricultural products.Finally,the countermeasures and suggestions for the development of agricultural products e-commerce in Hailin City are proposed,based on realistic conditions and existing problems of Hailin City,which include: promoting the construction of rural logistics system,cultivating e-commerce business brand,and improving the e-commerce support system for agricultural products,developing e-commerce talent resources for agricultural products and creating an e-commerce atmosphere for agricultural products and so on.In general,this paper aims to analyze the current situation of e-commerce development in Hailin City,and combine the author's practical experience and actual research situation in Hailin City to further explore the problems currently facing the development of e-commerce in Hailin City.The factors of e-commerce development are analyzed and discussed like e-commerce model of Hailin agricultural products,so as to put forward practical development suggestions and countermeasures;thus establish the theoretical basis for the development of agricultural products e-commerce in Hailin City.We also provide relevant analysis and basis for the development of agricultural products e-commerce,and provide suggestions for government to formulate relevant policies,which will be of great significance to the long-term development of Hailin's agricultural economy.