Study On The Design And Optimization Of The Diversified Strategic Organization Of Gemdale Property Co.,Ltd.

Property management in China's real estate industry developed rapidly since reform and opening is derived as a result,the service level of property Management Company is indispensable to the real estate industry competition elements.The of real estate management mainly focus on property development and construction,property management is mainly focus on the maintenance,security and gardening and the maintaining of using of the property service facilities.This thesis mainly through literature index,case study and other research methods,mostly is based on the theory of the referenced management experts from domestic and international of the enterprise management research,to summarize the relations between the enterprise organization structure and strategic choice,and combine the characteristics of the Gemdale property management company,how to optimize the organizational structure of the realty management enterprise under the strategy of diversifying in-depth analysis and research.Then the relationship between the organizational structure and the strategic type of the property company is analyzed.Through introduction of Gemdale property,choice of diversification strategy and organizational structure,the characteristics of the company's diversification strategy choice and the organization structure of concrete analysis,find out the problems existing in the organizational structure,and gradually to find the cause of the problems,and the Gemdale Property of the external environment and industry benchmarking enterprise to carry on the summary of research,give a Gemdale property company diversification strategy under the necessity of organizational structure optimization.Gemdale property organization structure are analyzed and the principles and characteristics of strategic choice and puts forward some ideas of diversification strategy choice of organizational structure optimization,which leads to the Gemdale property company strategy selection and organizational structure optimization,and the scheme for the new organization structure analysis and strategic choice of matching,to demonstrate the feasibility of the optimized design scheme.The implementation of the project mainly from the implementation point and the implementation step two aspects to carry on,as the thesis feasibility of the strong evidence.In the end,the thesis summarizes the points out that the thesis may not make enough explanation and the research prospect.